"Safety Is How They Sell It” - EU Mandates AI Eye Tracking in New Vehicles artwork

"Safety Is How They Sell It” - EU Mandates AI Eye Tracking in New Vehicles

Valuetainment

July 12, 2026

Europe’s new AI-powered vehicle safety rules require cars to monitor drivers' eye and head movements to detect distraction and fatigue, sparking debate over privacy, surveillance, and who controls driver data.
Speakers: Patrick Bet-David, Tom
**Patrick Bet-David** (0:00)
If you guys haven't seen this story, it's a little weird story that's going viral. As European cars now must track drivers' eye movement in the name of safety. Do you have a video on this? Do you have a clip on this?
European cars now must track drivers' eye movement in the name of safety. So imagine you're driving a car and there's a camera that's watching you to see if you're falling asleep or not. Or maybe you're on your phone.

**SPEAKER_2** (0:24)
And where's it going?

**Patrick Bet-David** (0:25)
This report goes to them. It became mandatory on Tuesday.

**SPEAKER_2** (0:29)
What?

**Patrick Bet-David** (0:30)
For citizens of the EU's 27 member states to allow their cars to track their movements using AI, the European Union's General Safety Regulation mandated Advanced Driver Distraction Warning systems that track drivers' body movements, such as eye and head movements, in every new vehicle sold after July 7 according to Access Newswire. This is a driver support system. Martin Krantz, CEO and founder of Swedish AI company Smart. I told the Daily Caller News Foundation in an interview, it's a life-saving technology. It really helps to prevent accidents. It's probably going to be just like with the seatbelt and the airbag. SmartEye is one of the leading suppliers of eye tracking and driver monitoring AI that is compliant.
With ADW systems, this tracking has quite a high accuracy. So if you sit in your car and you're driving your car and then you look at the speedometer, then what happens is that tracking realizes that this is the speedometer that you're looking at. And then you're allowed to take your eyes away from the road for a certain time period. Let's say, for example, two seconds. You have a time that you can spend on different objects in your car. Cell phone use while driving is a forbidden thing to do in most jurisdictions. Then it can warn immediately. Keep your eyes on the road. Basically, it's actually illegal to do that. He told the DCNF. And then if you, for example, spend time on the navigation display or on the radio, that's also allowed, but not for too long. Eventually it will tell you to move your back attention on the road. You have different distraction limits.
They have a distraction limit on the speed. No one's going to call the authorities, and no one's going to tell you and send along to the police or anything like that, but it's going to be different for different car makers. Tom, I don't know about this. How do you feel about this?

**Tom** (2:21)
A lot of cars already have it. Mercedes already had it. Even on their lowest basic, the Mercedes C's and the ones, they've had it, and I think other manufacturers have had it, and they call it dozing or tiredness warning, or they go beep, beep, beep, you know, driver alertness warning. Mercedes will do that.

**Patrick Bet-David** (2:39)
So this doesn't bother you?

**Tom** (2:40)
So, well, no. I think what they're doing is they're mandating what has been a safety feature on many different cars, and it doesn't really bother me because I think it is a safety feature. Now then, however, if it ever goes from warning to insurance, that's where it's going to go, guys. That's where it's going to go. We're going to go from warning to insurance data the same way now that you can plug the little sensor in to your car, and it'll detect how often you're over the speed limit, how fast you brake, how hard you brake, how fast you accelerate, all of that to determine your crash risk so that you can be underwritten.

**Patrick Bet-David** (3:15)
Are you for this? You think this is good?

**Tom** (3:17)
I'm against the legislation, but I like the feature in more cars, because early tension on seat belts, the early braking, or the beep beep, and your car hits the brakes a little bit, that saves lives, and I think those features are good. But what concerns me is the full loop here, Pat. This will go to law enforcement. This will ultimately go to insurance. And then it's gonna be, well, wait a minute.
If I have a good driving record, yet you think I've looked down too many times, you're gonna re-rate me, now I've got a problem with it. I'm Arch Manning.

**SPEAKER_4** (3:51)
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**Tom** (3:53)
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**SPEAKER_4** (3:55)
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