Revolutionary AI Hardware from OpenAI artwork

Revolutionary AI Hardware from OpenAI

AI in Business

July 16, 2026

In this episode, we examine OpenAI's groundbreaking hardware initiatives and what they mean for businesses. Discover how these developments could enhance operational efficiency.
Speakers: Jayden, Jamie
**Jayden** (0:00)
If you want to get access to this episode and my next 30 episodes all ad free, so there'll be no ads on them, go check out my podcast AI Chat. You can go search for that on Spotify or Apple. It's AI Chat. I'm gonna post all of these news episodes, and I'm also posting interviews, like I just interviewed the CEO of Cohere. They've raised over a billion dollars for their AI model, talking about what they're gonna be spending the money on and the direction of the AI industry, along with all of this new stuff. So if you wanna go check it out with no ads for free, it is AI Chat. OpenAI is officially launching their first piece of AI hardware. And it's kind of funny because we've seen many AI hardware devices over the years. None of them feel like they have stuck. All of them have flopped. This one isn't AI hardware in the way you might imagine, but, and I actually kind of love it if I'm being honest. So I wanna get Jamie's take on this. Jamie, have you seen pictures of it yet?

**Jamie** (0:51)
I haven't seen pictures of it yet, but if you are watching this episode, you can see it is a keypad for AI agents, and it looks pretty cool.
It looks kind of retro, but in a cool way. I think it, I'm very interested to hear about some of these features. I haven't even researched this at all, so I'd love to hear what you've heard about it, Jayden.

**Jayden** (1:13)
Okay, so before we get into that, I wanted to mention if you have ever wanted to grow or scale your business using AI tools, we would love to have you as a member of the school community. For this month, for the rest of the month, the school community is free to join. In the past, it's been 20 to $50 a month, depending on what promotions we're running. But right now, it is free to join. There's over 500 members in the school community, and we're all talking about how we're growing and scaling our businesses. Every week, Jamie and I drop a video, and we do a live stream, which is free for everyone to watch the live stream when it goes up, and we break down what we're doing to grow and scale our businesses. This week, I did a whole video explaining how I was able to get Facebook and Facebook ads completely automated using Claude. I show you my workflow, I show you my prompts, my tools, how I'm able to generate ads, how I'm able to get the best strategy, my landing pages, all of it. It is incredible. So if you want to check that out, it is linked in the description, the AI Hustle School Community. It is $19 a month if you want to get access to the entire catalog of videos of everything we've recorded, all of the past stuff we record every single week. But you get five videos for free when you join, and you get to see all the live streams every week for free and be part of a great community where you get advice from over 500 people. So the thing that I'm excited about with this hardware, though, coming from OpenAI, I've seen a lot of people make jokes about very similar type of hardware. So I think less than OpenAI kind of coming out with a blockbuster banger of like, this is the greatest hardware ever. I think a lot of people buy this as a novelty thing. To me, this feels kind of like a test run, because we know that OpenAI is working on some real serious hardware with Johnny Ive from Apple. Apple's currently suing OpenAI, because apparently when Apple hired Johnny Ive, or when OpenAI hired Johnny Ive over to their company, you know, he previously designed the iPhone, they hire him over, and they hired over another senior executive from Apple.
And when this happened, to kind of work on their design firm, that senior executive from Apple, I started to find his name, he went and hired over 400 people from Apple's design team, and apparently they cleaned out the entire Apple design team so bad that Apple had to rebuild their whole design team from scratch, everyone was gone. Apple's got, in their lawsuit, they say like that they pulled over a lot of like trade secrets and custom secret stuff from Apple when they like came over, and so that's what the lawsuit's about. But anyway you want to cut it, they completely got poached and to build this design team. They have a real serious piece of hardware that's coming out. Apparently, it's like a smart speaker, but it also moves around, so it's gonna be pretty interesting to see what that, when that comes out and what that is when it comes out. So this feels like a dry run. It's their first piece of hardware. Is it something insanely revolutionary? No, it's a keyboard where you can like click check mark to approve what the AI model's working on, or X to disapprove it. It has a voice button that you can push to do voice to text. And anyways, it's got a couple other little buttons. You can branch things, and anyways, there's a couple funny buttons, and I think there's some spots where you can make your own short keys and short codes in there. So I like the concept. I think it's a lot of fun. If you look at the way this is built, I mean, this is very DIY almost, like you could kind of buy these components and kind of assemble this thing yourself. But it looks like a lot of fun as well at the same time.

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