Remy Gaskell - The Only AI Masterclass You’ll Ever Need

**SPEAKER_1** (0:00)
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**Mark** (0:03)
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**SPEAKER_3** (0:31)
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**Remy Gaskell** (0:56)
Every company needs to put AI at the forefront of all their operations, or they're going to lose to a company that does.

**Mark** (1:01)
That's Remy. He's a young non-technical founder, who's a master at explaining AI in a way you can actually understand and implement.

**Remy Gaskell** (1:09)
In order to make the most out of these agents and make them actually useful, you need to treat setting them up like onboarding a real employee. And you do this through context, tools, and skills.

**Mark** (1:18)
He shares his screen and shows us exactly how he builds AI systems, timeless principles you can steal, and the easiest way to get started today.

**Remy Gaskell** (1:26)
If you're starting from zero, this is all you need. Just this episode, now I think you're set.

**Mark** (1:41)
Guys, in this episode, Remy is going to demystify everything that's going on with AI, the terms, the tools, the models, everything, an A to Z guide to know what's going on today in AI. He has spent the last two years living in this stuff, and he is about to imbed in your brain all things AI that he has learned in the next couple hours. He's not some technical engineer either. For the last couple years, he's been running an ad agency. This is all self-taught, and now he's running the AI Agent team for one of the fastest growing ecom brands in the world today. And I know this AI stuff is very overwhelming, so I want you all to take a deep breath, and by the end of this episode, you're gonna know exactly what the next steps are. Let's get into it. So, I guess let's just start with, you know, what are the kind of the two stages of using AI?

**Remy Gaskell** (2:25)
So, stage one was chat, right? You'd be pretty hard pressed to find anyone, especially founders and business owners that aren't using chat models. So think like ChatGBT or Cloud Chat or Gemini.
But stage two is now agents. So we've moved from chat to agents, and the founders and employees that are now using agents are like, no word of a lie, like five to ten times more productive in their day. Probably more.

**Mark** (2:51)
Probably more than five to ten, to be honest with you.

**Remy Gaskell** (2:52)
Probably. I mean, even if you take like the middle mark, which is like seven times more productive, think about that. That's a week in a working day, and like five to seven weeks in a week. And then if you stack that up over like a month, a year, like it's toast. So you're starting to just get this massive divide opening at the moment with the people who are using agents and the people who are stuck using chat.
And you want to be on the agent side.

**Mark** (3:17)
Yeah, I mean, it's unfortunate for some of the people listening out here that may or may not be employees, but like a big thing we talk about is just OPEX, your actual labor as a percentage of revenue. I think everybody is racing to just get this down, the percentage of revenue. And I feel like people are doing it with just chat, and they don't understand the true multiplier is actually with the agents.

**Remy Gaskell** (3:39)
And even like you're saying about stuff for employees, I actually think that this is a great opportunity for employees right now, which we'll touch on later. But I think there's an amazing opportunity for employees that take the initiative to learn this stuff.
You end up becoming like a 100x employee. And it's like you can now like one go to market strategist can now take on like the work of a 10 person team and get paid for probably about five person team now.