Purpose Driven Marketing for Small Businesses

**SPEAKER_1** (0:04)
The Bliss Business Podcast, the show about empathy, connection and consciousness in business. Today's episode is brought to you by Zero Company, your paid search, social media and programmatic ad experts.

**Stephen Sakach** (0:17)
Hello and welcome back to the show. I'm Stephen Sakach here with Tullio Siragusa and Ash Maher. Today we're continuing our series on purpose. We talked about defining purpose and living by it a couple of episodes ago. Last episode, we got into taking that purpose outward with your marketing. And we went over some good examples of how some well-known marketing campaigns did this really quite well. We also mentioned using the AI Chief Marketing Officer tool for bringing that purpose to your customers.
And today, we want to go through some examples of how that tool can work for small businesses in bringing your purpose out to the world. Right now, there's still a wait list to get on the AI Chief Marketing Officer at aicmo.io. As mentioned, depending on when you hear this podcast, it may be live. We did a private beta launch to our clients yesterday by the time this airs, but it will be publicly available to everyone once we get through this process. Some of the tools in there help you to find your purpose and come up with creative marketing ideas around that purpose. And today, we really wanted to focus on small businesses to help them with this task. We gave a lot of examples last episode from large household names with big budgets and large ad agencies and marketing staffs. But what can you do if you're a small to mid-sized business and you have none of that? What if you're an owner-operator, you know, wearing all the hats of a small business owner, getting pulled in all directions and you want to build that higher purpose and meaning into your business through your marketing? That's what we want to tackle today.
But first, hey guys, remember that episode where we were talking about if you could eat anywhere in the world? I think it was our show on Getting Beyond Small Talk to Authentic Connections. I asked the question, if we could eat anywhere in the world, where would it be? And guess what happened for me? I got to eat at Shakespeare's Pizza with my son, because that's if it was in Missouri, and that meant I would be with my son. And so, well, my son got married last week and we flew out there and this is what we had for our first dinner.
And I thought back to the show, I was sitting there, I'm like, wow, I'm actually going to be fully in the moment of this because it was like, you know, we mentioned it prior. And so it was like goal setting almost and mindfulness practice sort of coming together for me. And I'm just sitting there. I'm all, hey, we mentioned this, I'm doing it.
So obviously, it's hard to stay in the moment. And that's kind of the advice I gave to my son and his daughter in law to prior to their wedding. I'm like, hey, I got this advice on my wedding day.
Make sure you try and stay in the moment because it can go by super fast. I remember one point in my wedding, it was we were in the valley in Los Angeles in August and it was 106 degrees and we were outside and I'm staring at the minister and his upper lip is just beaded with sweat. And I'm like, wait, you're not in the moment. Listen to what he's saying here. So yeah, that I hopefully they stayed in the moment there with some of that advice. But us fathers, we got choked up because it got real fast there, especially during that rehearsal dinner when my daughter came walking down the aisle to start things off. I'm like, oh, this is happening.
But let's get into the topic today. Guys, what are your general thoughts on small businesses and the importance of leveraging AI? Tullio, what do you think about that?

**Tullio Siragusa** (4:11)
I'm still thinking about the stay in the moment. I had this vision of when Giuliani's face was melting. I couldn't help but go there.
That would be really hard to stay in the moment with that one.

**Stephen Sakach** (4:24)
So yeah, thankfully, by the ministers, he didn't have any hair dye going on there.

**Tullio Siragusa** (4:30)
That's good. That's good.

**Stephen Sakach** (4:31)
It was gray, white hair.

**Tullio Siragusa** (4:32)
All right. What was the question again?

**Stephen Sakach** (4:37)
See, I got it. What are your general thoughts on small businesses, you know, the importance of leveraging AI?