Pieter Levels: Making $2.7M A Year With No Employees

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
Are you intimidated?
He said he took a run before this because he was nervous. Now he says he's gonna be a total-

**Pieter Levels** (1:16)
No, because I've been on a lot of podcasts, but they're usually kind of small.
I see you guys, it's like Joe Rogan for business. So it's like this one step above is like Joe Rogan, and then there's you guys, and then below is like, yeah, I don't want to diss all the podcasts I've been on, they're amazing. But you know, this is like a level. But it's good, you know? I'm big fans.

**Shaan Puri** (1:33)
It's Pieter Levels. And you also don't know what Sam might ask you, because Sam might just come out of left field and be like-

**Pieter Levels** (1:40)
But that's the thing, I was thinking like Sam is like, it's not a regular interviewer, you know? He asks some crazy shit, so-

**Sam Parr** (1:46)
Wait, me?
First of all, I don't know if that's true. I don't know if we, first of all, it's not just me, it's you too, Shaan, that asks weird stuff. But also, I don't think we ask that weird of questions. I think we ask the questions that everyone's thinking.

**Pieter Levels** (2:00)
No, that's true. I mean, you're not Yes Man. Like, you know, there's Yes Man podcasts where like they just, it's kind of like a fan thing.
Obviously, that's not you guys, you have real shit, real questions, and I think it's more interesting as well.

**Shaan Puri** (2:11)
Can we, Sam, can we share the thing you were just telling us in Slack? Can I share that on here on the pod?

**Sam Parr** (2:16)
Yeah, which one?

**Shaan Puri** (2:17)
The Sam Parr strategy for networking. This is, you know, you can go to Harvard, you can go to Stanford. You're not gonna learn this one.
Sam has this habit where if like, you know, it's a very small little tweak, but it's just so Sam that it just is awesome. So if you're, if Sam wants to hang out with you, he'll text you just like a normal person would, but, and he doesn't need to even know you. He's just like interested in you. Maybe it's a cold DM, maybe it's a text message, maybe he got your number from somebody else. Be like, hey, it's Sam.
You know, I'm in San Francisco, but instead of saying wanna hang, Sam will just go, I'm in San Francisco, let's f***.

**Pieter Levels** (2:57)
Dude, he sent me some shit that I won't say out loud, but yeah, but I think it works.

**Shaan Puri** (3:05)
So Sam, what is this and why does it work so well?

**Sam Parr** (3:09)
It's like a phrase, like, you know, like people will be like, you know, I f*** with that guy. Like I f*** with Drake, I like Drake.
It extends from that. And I just say it and people, they reply, I don't know. I just, this particular one, it was a CEO of a multi-billion dollar company who I'm friendly with. I just said, what's up, I'm in your hood, let's f***. And he goes, down, when? So like it worked out.

**Shaan Puri** (3:33)
It's amazing.
And now, so normally we try to play it cool, but we've actually been chasing you, Pieter. We've been talking about your projects. We've been being like, hey, we got to get this guy in the pod. Sam is a fan of you for sure.