Patrick Campbell: The Billion $ Quilting Industry And Using Spy Secrets To Gain A Competitive Edge

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
All right, we are live.
What's going on, man? How are you?

**Patrick Campbell** (1:13)
What's going on, gentlemen?

**Sam Parr** (1:15)
So we have Patrick Campbell. The company was ProfitWell?

**Patrick Campbell** (1:20)
Yeah, so it started coming out as ProfitWell.

**Sam Parr** (1:21)
But originally, it was something else for first, right?

**Patrick Campbell** (1:24)
Yeah, we called it Price Intelligently. So we did a little piece of pricing software, morphed into pricing software and service, a lot of service, actually, and then started building this metrics tool and all that kind of fun stuff, and then recently sold The Paddle, which is a payments infrastructure product, if that makes sense.

**Sam Parr** (1:40)
And the headline price was $200 million, and you bootstrapped the company. And I think in a tweet, you said you owned... I don't know if it was you and your co-founder or company owned, but you guys owned almost all of it, right?

**Patrick Campbell** (1:52)
Yeah, we were bootstrapped. So we owned 100% of it.
And so we... Yeah, but we were pretty generous. I think I tweeted about the fact that we were pretty generous about giving out equity. So it wasn't like I had 100%.
We had, I think the headline number is we had 13 millionaires, we had like 30, 35 people made it, 6Ks or more. And then I think there's like 120 people all in, people who had worked at the company previously and the current employees who got some sort of consideration out of the deal. So kind of share them up. I think it was over 200 It was over 200 technically. Like we're not public. I don't know. It's so weird about these numbers. It's like, what are you public with? What are you not? And I have a board and a boss now. So I have to have to be a little careful, not that careful, but a little careful about all the things I say.

**Shaan Puri** (2:35)
You do seem like you're cultivating that trillionaire energy that we like to see. So I got to say, I'm getting the vibe. I'm getting that extreme satisfaction and relief vibe that comes when you sell a company.

**Patrick Campbell** (2:50)
If only you knew how tightly wound I am. So yeah, that's interesting.

**Sam Parr** (2:53)
Ask him where he just moved to. Go ahead, tell him.

**Shaan Puri** (2:57)
Where did you just move to?

**Patrick Campbell** (2:58)
I moved to Puerto Rico for all of the obvious reasons. Just to put it out there.
Just to be very clear, very obvious reasons why I moved here and it's 80 and I'm not a huge fan of the heat, but I am like basically recording with a 6K camera right now. And that's that trillionaire energy where it's like, where do you put the money? I don't like cars. So I got a really cool like dope setup basically.

**Shaan Puri** (3:20)
I mean, that bookshelf needs a little upgrade too. If I must be honest here, I feel like, you know.

**Patrick Campbell** (3:25)
This was literally like Ikea. I don't have anything behind me. Like let's throw some books up and kind of go from there. So we'll get there, we'll get there.

**Sam Parr** (3:33)