Part 1: Start Here | $100M Leads Book

Alex Hormozi (0:01)

Welcome to 100 Million Dollar Leads, the audiobook episode one podcast version. So this is multiple chapters put together into one 31 minute episode. And that's because I figured you guys wouldn't want to hear, you know, have to download many chapters at once and blow up your inbox. So we put five chapters in one for this episode for you. I hope you enjoy. And if you want to not miss the next episode of 100 Million Dollar Leads, just hit subscribe and you'll be notified by the gods of technology.

acquisition.com, volume 2, $100 million leads. How to Get Strangers to Want to Buy Your Stuff by Alex Hormozi. Narrated by Alex Hormozi.

Guiding Principles. Do more.

Thank yous.

To Trevor, thank you for your true friendship. Thank you for your tireless effort to extract the ideas out of my head. And for your continued support in slaying the nihilism monster. People say you are lucky if you have one real friend in your entire life. Thank you for being the best friend a man could ask for.

To Leila, even though Lady Gaga's hit it first, it doesn't make it any less true. You found the light in me that I couldn't find. The part of me that's you will never die.

Section 1, start here. It's hard to be poor with leads banging down your door. Hormozi, Family Jingle.

You have to sell stuff to make money. It seems simple enough, but everyone tries to skip to the make money part. It doesn't work. I tried. You need all the pieces. You need the stuff to sell and offer. You need people to sell it to, leads. Then you got to get those people to buy it, sales. Once you put all those in place, then you can make money. My first book, 100 Million Dollar Offers, covers the first step and gives you the stuff. It answers the age-old question, what should I sell? Answer, an offer so good, people feel stupid saying no. But strangers can only buy your stuff if they know you exist. This takes leads. Leads mean a lot of different things to a lot of different people. But most agree, they're the first step to getting more customers. In simpler terms, it means they've got the problem to solve and the money to spend. If you're reading this book, you already know leads don't magically appear. You need to go get them. More precisely, you need to help them find you so they can buy your stuff. And the best part is, you don't have to wait. You can force them to find you. And you do that through advertising. Advertising, the process of making known, lets strangers know about the stuff you sell. If more people know about the stuff you sell, then you sell more stuff. If you sell more stuff, then you make more money. Having lots of leads makes it hard to be poor. Advertising lets you have a terrible product and still make money. It lets you be terrible at sales and still make money. It lets you make a ton of mistakes and still make money. In short, having the skill gives you endless chances to get it right.

And in the unforgiving world of business, second chances are hard to come by. So you might as well load up. Advertising is a skill worth having. And this book, 100 Million Dollar Leads, shows you exactly how to do it.

100 Million Dollar Leads sits atop the foundation of my first book, 100 Million Dollar Offers. It assumes you already have a Grand Slam offer to sell, the stuff. Once you have an offer to sell, it creates the next problem. Who do I sell it to? This book is my answer to that question. Leads. Lots of leads.

And before you know how to get leads, life sucks. You don't know where your next customer will come from. You scramble to cover rent and pay bills. You worry about laying people off, putting food on your table, and going under. You work your hardest to succeed, and others laugh at you for trying. It feels like death. I've been there. I get it. This book puts you in a better situation. One where you've got more leads than you can handle and more money than you can spend. Here's how. First, it explains how advertising works. Second, it reveals the four core ways to get leads. Third, it shows you how to get other people to do it for you. And finally, it wraps up with a one-page advertising plan you can use to grow your business today. Once you know how to get leads, life gets easier. As for why you should blindly listen to me about getting leads, don't. Make up your own darn mind. But in the spirit of walking the talk, here's my track record. I advertise in a variety of industries through my holding company acquisition.com. Our portfolio includes software, e-commerce, business services, consumer services, brick and mortar chains, digital products, and plenty of others.