OpenAI's DevDay Is HUGE For Marketers: New Marketplace, Plugins Are Big, and Dots

Eric Siu (0:00)

So OpenAI has some crazy things coming out, and I wanna talk about what it means for you as a marketer. So they have dots coming out, but more importantly, there are some new distribution channels that are coming out. There are some new things that you can build as a marketer. I'm gonna give you a few examples here, and the first thing that you see on the screen right now is dots. So interesting thing is it's included with your pro subscription, and they've already enabled it where you can put it into Slack, right? So you can put it into Slack, you can put it into Microsoft Teams, and so people already inherently trust OpenAI, whether you agree with that or not, they trust OpenAI, and then ChatGPT is making a big comeback when it comes to plugins, right? And so plugins right here, you can see that they're opening this platform to build a ChatGPT feature, so developers can create their own experience with plugins, right? So this is kind of their app store, like plugins haven't done that well before, but they're doubling down and they're tripling down on this. And so they have improved plugin creation, submission and discovery, so they're trying to make it easy for people to discover these plugins, and they have this plugin creator now, and then sites can now host these, right? And then you have these MCP events for plugin automation. So the whole idea here is that if your plugin gets discovered, like an app, it's going to...

If you're number one for a long time, it's the gift that keeps on giving, right?

You can also add supported ChatGPT plugins to the sites that you build. And so they're going harder now on customizations for plugins. And so I think if... I don't think I know, because now anybody can build anything, if you can actually have a plugin that fits into... That plugs into your business, then it's going to be a good thing, right? So I think this plus bots are going to play in hand in hand. So you can have your bot link in with the plugin, and you can try to make it more discoverable that way, right? And I actually have a friend, let's just say he's in the legal space, and he picked up a few plugins. He actually bought a few plugins from people that were already ranking number one on ChatGPT. So if you're thinking about doing this, you should be doing it. And I'm thinking about how we would apply this probably to a lot of the workflows that we have already that are working well. So it's probably the agents that we have, right? And so to me, maybe the plugin, if it's ranking well, it flows into the agent that you have already, or it can flow into, to me, DOT is also another agent as well. And to me, a lot of these things are kind of converging. So this is available on all plans. You can see over here, Canva has a simple plugin that you can use over here. But if we're talking about discoverability, again, if you can sign in with ChatGPT and it can use some of the usage from the plan that you have already. So what they're saying here is that we're making easier to use your ChatGPT plan with other tools. So use your allowance across 16 partners including Cognitions Debit, which is a very powerful... They have like an agent factory that you can use. A lot of coders use it to build stuff. Notion, a lot of people are using it to kind of store a lot of documentation and workflows that they have. You can plug it in with your OpenClaw as well. You can plug it in with Versel. And they're going to continue to add to this, right? By the way, if you're enjoying this video, you got to check out Single Grain with the G. So singlegrain.com, this is our AI native marketing services as software firm, where we build these marketing workflows. AEO, SEO, scaling cold outbound, scaling creatives. These are all workflows that we build, and we put them into your Slack and your Microsoft Teams, and our teams help you manage them. And ultimately, it means that we're able to compound on work that matters more to get you more outputs and outcomes that you want. So singlegrain.com, and we'll see you on the other side. And so the whole idea here, by the way, if I'm thinking about the workflows that we have, so let's use Carrot as an example, right? So Carrot is our LinkedIn account-based marketing software. So it allows you to customize your LinkedIn ads, right?