Online Courses That Are Making 7 Digits with Amy Porterfield

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Amy Porterfield** (1:02)
I have this student, her name is DeNira, and she lives in LA, single mom, three kids, really small house, not enough rooms for everybody. She is definitely doing it herself. She was working two jobs and she was baking and people would come to her house, they'd pick up a birthday cake or a celebration cake or whatever, and that's one way she was making money. Long story short, cut to creating a digital course and she became really good at caramel candy apples. So how to create caramel candy apples.
And the thing is, the caramel was store bought. It wasn't like her special recipe, just people didn't know what store to go to or what to buy. And so she started to create these and sell a digital course. Now, a lot of my students, many of them have made seven figures and beyond, but I wanna talk about her because she's a woman who made, never made over $100,000 a year and now in one digital course launch, she made $260,000 selling how to create caramel candy apples. And she literally was just doing live videos in a private Facebook group. And I always tell that story because a lot of people listening have never created anything in their life online and they would never even, they're like, my idea can't be good enough or it's not original enough or whatever. And then I think of Dineera, a single mom living in LA making $260,000 on the first time she launched anything.
Now she's making way more money than that, but that's the kind of stuff that I live for because it has to start somewhere.

**Sam Parr** (2:35)
So Amy, what's going on? So Amy Porterfield, you're part of the HubSpot Podcast Network. You're a new-ish edition, right? When did you join?

**Amy Porterfield** (2:43)
Right, yeah, just about two months.

**Sam Parr** (2:46)
And so what would you say you do? I mean, you do, I've read your blog for years and years and years, but we had John Lee Dumas on the other day, and I was like, I actually don't know how to describe him. And he's like, is he, do I just call him a podcaster? Is he a blogger? I'm not actually sure what, how I would like, because you kind of do a bunch of stuff. How would you describe him?

**Amy Porterfield** (3:04)
I sound like my mom and dad, who have no clue what I do 13 years in. So I totally get it.
I always say that I am an internet marketing expert and I help entrepreneurs build businesses online. And my expertise is to take your knowledge and know-how and turn that into a profitable digital course. So digital courses are my area of expertise online.

**Shaan Puri** (3:23)
Okay, amazing. And what kind of digital courses, do you have your own course about courses?

**Amy Porterfield** (3:28)
I do, which is so meta, I know. So basically, here's the thing.
13 years ago, I worked in corporate. I worked for Tony Robbins and I was the director of content development. Got to travel the world and work on content that Tony did on stage at like Unleash the Power Within and Date with Destiny and all those cool events.