One Funnel Away: Evolution - How We Scaled ClickFunnels to $1 Billion | #Success - Ep. 138

**Russell Brunson** (0:00)
Do you have a funnel, but it's not converting? The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn how to sell, so your funnels will actually convert, then get a ticket to my next Selling Online event by going to sellingonline.com/podcast.
That's sellingonline.com/podcast.
This is The Russell Brunson Show.
What's up, everybody? This is Russell. Okay, this is the time. This is probably gonna be the last episode of The Russell Brunson Show. I'm not gonna lie, ever since I changed the name from Marketing Your Car to Marketing Secrets to The Russell Brunson Show, I felt like I hated that name. I was just like, I feel... Who names a show after themselves? I don't know. I did, because I want to talk about all sorts of stuff, and I realized I just didn't love it. I hate calling it The Russell Brunson Show. I was like, welcome back to the show. I never even said the name.
So we're gonna be winding down this chapter of the podcast. And we're excited for relaunching YouTube channel, actually multiple YouTube channels, and a couple podcasts that are gonna be different and better. The core one you guys will be subscribed to automatically is the Bootstrap Secrets Podcast. I'm so excited for it. We're filming those this week. Episode's coming out soon. But as we're preparing, getting a bunch of them in the can so I can start sharing with you guys, I wanted to be able to give you guys two last episodes. So last week I gave you guys, I hope you guys listened to the original One Funnel Away presentation from Funnel Hacking Live. And afterwards, hopefully you all got your tickets at funnelhackinglive.com because the last one ever is happening. This is a one time only encore that we're doing all about AI. And it's going to be insane. So that's number one. And then today I'm going to give you guys the second one Funnel Away presentation. Again, the first one talked about everything we did to get up to the spot where we launched ClickFunnels. Second one was all about how we grew and scale ClickFunnels over a billion dollars in sales and the emotional journey. There were ups, there were downs, all sorts of stuff. I hope you guys enjoy this one. After you do watch this, go get your tickets at funnelhackinglive.com and then get prepared. I think the next episode you're going to see is going to be Bootstrap Secrets, episode number one.
At the very first Funnel Hacking Live where we introduced the two Comic Club awards, I did a presentation called Your One Funnel Away. This is before the One Funnel Away challenge for anything. It was called One Funnel Away. Let me throw up slides real quick.
Anyone remember this, the original One Funnel Away presentation? When people joined OFA, I had everybody watch this. This was basically, we had just launched ClickFunnels. It was like going into orbit. It was really fun.
I told them the story like the last decade of my life. Here's all the things that happened. Here's all the ups and the downs, the ups and the downs, the highs and the lows, the goddess to launching ClickFunnels, getting out into the world. It was interesting because basically it was me telling my hero's journey up to that point.
It was me, this awkward kid, and I was doing these things. I was in my ordinary world and then I heard the call to adventure. We went on this journey and this is kind of the timeline of a lot of things. When I was a kid, I had a junk mail collection. Then I made ZipRander and I made potato gun DVDs. Then the webinar where everything was failing, I created a webinar and saved Christmas for me and my team. Then we had a call center that grew up to 100 employees and the whole thing crashed and fell apart. Then I met Todd Dickerson and Todd built ClickFunnels. Then we launched ClickFunnels. Nobody bought it. We tried over and over and over again. Finally, I spoke with Mike Filsaime. We crushed it. We created webinars. We started doing webinars all the time. Then we started growing ClickFunnels. That was this whole hero's journey. I told the whole story. It was very emotional up and down. Then it ended. It ended with ClickFunnels launching. I thought about that at the time. I was like, in my head, I had gone through this hero's journey. I returned the victor and then at the end of the hero's journey, you return with the elixir and come back to your people. I found the answer. That's what it felt like. Come back, Funnel Hacking Live. I solved all the answers. Here's the elixir I was sharing with everybody. But the reality is when you finish one of your hero's journeys, what usually happens is there's a sequel. Part two is gonna happen. And all of a sudden, you hear the next call of adventure. And so this presentation, I'm calling it OFA Evolution. I want to talk about what's happened since then.