Nick Huber: How to Make Millions from Content Without Selling Ads

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called, Business Made Simple with Donald Miller.
I'm an investor of yours. So you're, I forget how much I invested, but you're like, well, I don't really invest in anything other than like total index funds, but you're like one of the few, I think you're one of three things that I did.
It's going great. I mean, I see the returns, but how much do you have in total self-storage now? Like $100 million or something?

**Nick Huber** (1:27)
I think last time I came on, it was 15 properties or so and $20 million worth of storage. And we now have 61 properties, 1.8 million square feet of storage.
We've acquired it for $103 million.
We've raised $41 million from people like you who invested in bulk storage. That's been a whirlwind. The last two years have been crazy.

**Sam Parr** (2:00)
Do you say a hundred million dollars worth of...
That's how much you paid for it. I don't know how much it's worth.

**Nick Huber** (2:05)
I don't either. We could guess, we could try to guess, but look, the real estate market has no mark to mark it, right? Because like Elon Musk, he can see how many shares Tesla has and the value of those shares. I have no idea. I mean, I can make educated guesses, but we sold our portfolio today. I don't know.
Six months ago, we might be able to sell it for 190 million or so.

**Sam Parr** (2:25)
Well, that'd be awesome.
I think the way I met you was, so it's kind of a creepy story. Years ago, I dated this Polish girl and I remember seeing your picture on Twitter. And this is so weird. Your face reminded me of hers.

**Nick Huber** (2:44)
That's the best compliment I could get.

**Sam Parr** (2:49)
Are you Polish?

**Nick Huber** (2:51)
I'm German. Yeah, Huber.
My mom is a Gettelfinger, so yeah, we're very German.

**Sam Parr** (2:56)
I remember seeing your picture and I was like, oh my gosh, this guy looks Polish almost. And then I was driving cross country and I did a Twitter live or something like that. I forget what I did.
And you like commented and I just called you on air, or no, I called you on your phone. I just put it on speaker phone and we started talking. And that's how we met, I think, right?

**Nick Huber** (3:16)
Yeah, and now we know each other quite well. I think we've punched each other in the face. We've guarded each other and fouled each other in basketball.
We have hung out at a couple of conferences and we talk several times a week. So I appreciate your friendship, man.

**Sam Parr** (3:31)
I appreciate you too. I, he told me that he was a decathlete and I was like, yeah, but you're not like, you're not good. And then I looked up his times. I was like, oh, he's better than I was.
And then that's why I liked you even more. What was your 400th time? I think you ran 47

**Nick Huber** (3:48)
Yeah, I opened 47 There's, you know, splits are crazy because your coach wants to tell you that you run really fast splits to pump you up. But he told me I ran a 46, seven one time split.