Native Founder Tells ALL: $100M Portfolio, Investment Strategy & Business Ideas

**Shaan Puri** (0:00)
I texted your brother. I said, hey, I'm about to record with your brother. And he goes, he got progressively more truthful. He goes, tell him I said hi. Then he goes, tell him I said honor the Ali name.
Then he goes, and tell him to stop.
He says, is it funny? So yeah, I've delivered the message.
Let's travel now. All right, we have Moiz Ali here. You've been on the pod before.
People know you because you created Native Deodorant, which is sold everywhere. I look in Target, online, in my wife's bathroom. It's there everywhere. So congrats. You built that. You bootstrapped that business yourself, literally like off of a kitchen table to a hundred million dollar exit to Procter & Gamble. You spent a couple of years there. You currently, you invest in a bunch of e-commerce things and non-e-commerce things. You have a podcast called Limited Supply, which is great. And then you also do, you and your brother are sort of like business sharks. And so, if I just say, hey, there's a hot dog stand going out of business over here, you'd be like, let me get my jacket, let's go. You own real estate, you own a bunch of random things. And so always fun to have you on, man. Thanks for coming.

**Moiz Ali** (1:24)
Well, thanks for having me, super excited to be here.

**Shaan Puri** (1:27)
Is that the intro you want, by the way, or do you feel like I didn't do you justice in one angle?

**Moiz Ali** (1:32)
No, that sounds like more justice than I deserve.

**Sam Parr** (1:36)
Well, you're also good at one lines. You have a lot of one liners. You're very good with language. You've said a few things. You said, my two favorite words in the English language, distressed asset. And then one time we were talking to this person, it was you and me and this person, and they were explaining what they do. And it was like a supplement company and how great it was going to be and how they're raising all this money. And she or them or he, whatever, walked out the room.
And you said, that person's business is one Google away from me ruining it.

**Shaan Puri** (2:08)
Yeah, you have a couple other classics. I read an interview with you where you said, I forgot the phrase of you, you go, I was put on earth to do one thing, raise earnings per share.

**Moiz Ali** (2:22)
That wasn't me that said that actually. It was the founder of some other company. I forgot what it was. And it was such a great quote. I loved it.
So I stole that quote.

**Shaan Puri** (2:31)
Yeah, you're like, I killed him and now it's mine.

**Moiz Ali** (2:34)
Yeah.

**Shaan Puri** (2:34)
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The other one that I attribute to you, I wasn't there for this story, but I've told this story to hundreds of young entrepreneurs and they get a kick out of every time, which is I was like, yeah, Moiz started Native Deodorant. It's super successful now.
And when he first had the idea, he told people, I'm gonna create a natural deodorant brand. They're like, Moiz, do you know anything about deodorant? Do you wear deodorant in Moiz? What's going on? What are you talking about? You're gonna create a deodorant company.
And you said, yeah, I know nothing about deodorant today, but in six months, I'll know everything there is to know about deodorant. And that attitude to me is like, that's the core of what we do on this podcast. So I don't even know if that's a real story, by the way, but I'm gonna keep telling it.