My Step-By-Step Process To Building a $1M+ Business

**Sam Parr** (0:00)
I'm like, I should create this. And then I looked in the mirror and I was like, yeah, this ain't gonna work.

**Shaan Puri** (0:03)
There's a reason your nickname is the vanilla gorilla.
Thanks for watching! So Sam, I got a question for you. You have launched this business this year called Hampton, and I love the name, I love the brand. I go to the website, I love the website.
More than anything, I love the idea.
I'm jealous of this idea. Andrew Wilkinson said, I'm so jealous that I didn't start this idea. I feel like you got so much right.
And I know that in doing any idea, whatever you, there's something called the idea maze. You go through, you wander around, you try to figure out the right path, and if you're lucky, you pop out the other side with what you did with Hampton where everything turned out right. What I wanna know is what were the other paths you considered but ended up saying no to along the way? Because nobody sees that stuff. That's on the cutting room floor. I wanna know, I love the name Hampton. Were there other names that you thought about? And how did you pick that one? And what was that decision process? I wanna know target market. I feel like you nailed the target market and you've nailed the value prop. Were there three other runner ups that you consider that you didn't have? I wanna see what goes on underneath the surface before this beautiful execution comes out.

**Sam Parr** (1:23)
All right, a quick message from our sponsor, which is of course HubSpot.
Now look, growing a business is tough and it's tough because a lot of times you have to duct tape a ton of software together to make it work. I've been there and it's a pain in the butt. You have this thing connecting to that thing and the two things that are being connected, one of them breaks or the thing connecting them doesn't work and it's a mess. You have all these moving parts and it's just a pain in the butt cause you don't know where the single source of truth is.
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Well, first, thanks.
You hopefully only see the good stuff. Obviously there's all types of bad shit that happens on the backend where we're like, this sucks. But in general, it's been quite pleasant. So dude, with this company, it's so funny. I purposely had on, we had guests that ran these types of companies and I wanted to prove to everyone, I'm gonna go, I'm gonna do my research in front of people.

**Shaan Puri** (2:55)
You left a paper trail, right? Like you left public breadcrumbs as to exactly how you did this step-by-step. And by the way, I love that you're honest about this because you definitely had guests come on and basically explain to you what the blueprint is. And then you were like, cool, thanks.
Gonna go execute on that blueprint.

**Sam Parr** (3:14)
And I didn't hide it from them. I told them before and after, I'm gonna launch. I'm thinking of launching something like this and let's talk about it. So there was nothing unethical or evil about this. But yeah, I wanted to do it publicly so people could see. So let me tell you first. So I sold the Hustle I think in 22
Yeah, or something like that. And I had about six months or eight months or 10 months, I forget, where I was just kind of fooling around and I was looking at different ideas.
The two ideas that lost, I'm so thankful they lost. One, remember how I got super into Airbnbs? I was like, this is the thing, I could do this. So I bought one and I did it and it did okay. But I was like, this sucks.