Miracle Drugs, Sam's Secret Strategies, Good Storytelling, and More

**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out Of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How To Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales.
You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.

**Shaan Puri** (1:13)
Yeah, welcome back, greatest podcast in the world. A decision to click play, and now you're gonna learn things, you're gonna laugh, you might even get a little teary-eyed at the 42-minute mark.

**Sam Parr** (1:24)
That is true, also-

**Shaan Puri** (1:25)
That's a prediction, by the way, because we haven't got there yet.

**Sam Parr** (1:28)
Yeah, but that's like the whole part of the podcast, is like predicting things. But your sweatshirt looks great. Is that like, that's kind of who you are. You're that stupid dog who says-

**Shaan Puri** (1:38)
Is he stupid? Or is he a monk?

**Sam Parr** (1:40)
So my, one of my business partner, Joe, he's got that framed in a background on his wall because this is who I am. I'm calm and there's fire.

**Shaan Puri** (1:51)
You know what I'm out on, by the way? I am out on the graph that's like, this is what you think progress looks like.
This is what progress actually looks like. And it's like a squiggly line instead of the straight up and to the right line. I'm out on that.

**Sam Parr** (2:08)
What does it look like?

**Shaan Puri** (2:12)
No, it's correct. I'm just out on the graphic. Like we know, if you don't know that by now, like if you're over the age of 25, you actually have to report that comment as spam when you see it on LinkedIn. You can't like it. You have to say, flag this as redundant.
I learned this 15 years ago and I got it. The first time I saw it, I got it.
Never needed to see it again.

**Sam Parr** (2:38)
Dude, I haven't ran Facebook ads in a couple of years, but when I ran it, I think that if just one person clicked flag as spam, that had a meaningful difference on the ad. Is that still the truth?

**Shaan Puri** (2:53)
I don't know, cause that's hard to say. It's like a black box now, so it's really hard to know.
But dude, you gotta just fire up the old ad manager once in a while, take it for a spin.

**Sam Parr** (3:03)
Well, what I used to do is any competitor, I would always click flag as spam.

**Shaan Puri** (3:07)
Yeah, I was gonna say, there's only one reason you know that.

**Sam Parr** (3:09)
Yeah, I would do it constantly, because when I was running the ads, I would have an ad set that got seen by 10 million people, and I would notice if two people clicked flag, that would actually make a meaningful difference in the CPM and click through rate. And so whenever I learned that, I'm like, oh, every time I see someone I don't like, flag, flag, flag.

**Shaan Puri** (3:32)
It's honestly a miracle Morning Brew succeeded, given that you were doing this. More credit to them, actually.

**Sam Parr** (3:38)
I created eight accounts just to flag them. Wait, before we get in, we do have to remind everyone about the Gentleman's Agreement.

**Shaan Puri** (3:46)
So in fact, what you were saying about reporting things and clicking buttons, it just did remind me of the Gentleman's Agreement.

**Sam Parr** (3:52)
And what is the agreement?