Milly Goldsmith: Building a $1M Brand, Dating Red Flags, & Being Chronically Single

Maggie Sellers Reum (0:00)

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SPEAKER_2 (1:04)

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Milly Goldsmith (1:33)

I think being too picky has led me to being single for my whole life. But also, there's even been times where the guy didn't want to go on a third date with me because his friends would take the piss out of him. Like, oh, she's going to make content about you. They're already judging me based off some videos online. So be it. Thank God. Move on. I love you.

Maggie Sellers Reum (1:49)

You're becoming an author at the same time as building a multimillion-dollar brand, Sult, and being a creator.

Milly Goldsmith (1:56)

I'm doing everything I want to do in my life, so how can I complain?

Maggie Sellers Reum (1:59)

Cheers.

Milly Goldsmith (2:00)

So good. Henry, my co-founder, we-

so we mount Hinge. We literally went from strangers to business partners overnight.

Maggie Sellers Reum (2:07)

You guys have done some pretty unconventional things, including the Liquid IV.

Milly Goldsmith (2:11)

Yeah.

SPEAKER_4 (2:11)

Can we talk about that?

Maggie Sellers Reum (2:13)

We-

Milly Goldsmith (2:13)

people definitely did not like it online, but if people are talking about it, then that's what we need to do. I need to work with that in my therapist for sure.

Maggie Sellers Reum (2:20)

If you had to synthesize how you can create almost a million-dollar brand in your first year, what would you distill that down to?

Milly Goldsmith (2:26)

I think a lot of brands get it wrong when they're creating content online for their product or their brand, and they speak in third-person, like to an audience. Sult's tone of voice is a person, it's not a product.

Maggie Sellers Reum (2:36)

As someone that's navigated finding a co-founder on Hinge, what is your rule as it relates to mixing business with pleasure?

Milly Goldsmith (2:44)

My rule is, Hi, angels.

Maggie Sellers Reum (2:47)

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In case you missed it, you're allowed to be hot, smart, and rich, so let's get into it.

Milly Goldsmith, are you ready to get Hot Smart Rich? I'm so ready. So excited that you're here. You've been called Gen Z's Bridget Jones, and a lot of your content centers around being chronically single, but the most interesting thing to me is the business that you're actually building and the fact that you're becoming an author at the same time as building a multimillion-dollar brand and being a creator. A lot of people listening are in their messy middle right now, and I think you have done such a phenomenal job figuring out how to turn mess into a brand. I think that you've built something really substantial without a big budget. You are a multi-hyphenate career woman that has so many different angles, and you're navigating single life in your 20s to a level that most people strive for. So that's the promise to the angels that if they listen to the episode in full, they will be able to do all of those things based on what you're going to share today. Is that fair?