MFM x Trends - How Jack Butcher Used Twitter to Generate $1m in 18 months (From Scratch)

**Sam Parr** (0:00)
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What's going on, my first million listeners? This is Sam Parr. Today we have another special episode. This episode is for Trends members only. I know it stinks if you're not a subscriber. But what we're gonna do is give you 15 minutes or so of the episode for free. If you like it, you can go to trends.co and sign up and listen to the rest of the episode.
Or if you sign up for the hustle, in your email, you'll see... We'll send you some show notes. So even if you're not a subscriber, you're gonna get some value. But on trends.co, you'll get the full episode and transcription. And then you'll get access to Community, where this guest is actually a member of the community. But today's guest is Jack Butcher. I met Jack in our Trends community.
And I actually went to his house a few weeks ago. My wife and I went to his house and met up with him and his wife. And Jack Butcher, I've met a lot of people in my business just because of...
He's one of the media business who gets to meet a lot of interesting folks. He's one of the more interesting folks because he's got such a great energy. But basically, his story is that Jack came to America at age 22 from England, and then worked his way up where he worked in an agency as a designer. And things were going okay, but he decided to start his own agency and it sucked. It was a lot of work and it definitely paid the bills, but still was a ton of work. And so he started dabbling with some digital products where he launched this $19 daily planner on Gumroad and it kind of took off. I mean, it opened his eyes to sales, to digital products. And so he decided to do this thing where he productized his service. And he created this course called Build Once, Sell Twice, the Productization of Ideas, I think it's called. And then he also created this other thing called Visualize Value, which is a design course that teaches you how to take concepts that are kind of complicated and put them in really digestible, easy to understand graphics. And I've paid him to do this with some of our stuff. And it's just crazy fascinating. But he built this business to close to a million dollars a year in revenue in only 18 months. And so in this episode, I talked to Jack about courses that he's seeing out there that are awesome, that he loves, opportunities for content creators to build courses.
I talked to him about how he runs his course and what works and what doesn't. We also talk about the economics of the agency business and where some opportunity is.
And then we also talk about productization, productizing different services and what he sees as different opportunities that are out there. It's an incredibly fascinating episode. I learned a lot. I think you guys will too. So check it out. Again, you're going to get the first few minutes, 15 minutes or so for free. But if you want the whole thing, go to trends.co and sign up and you'll see the rest of the episode. All right. So what...
We're recording now. Oh, good. You're drinking my drink. Our drink now, I guess. We're mutual Heineken Zero lovers.

**Jack Butcher** (3:20)
We should get that sponsorship rolling.

**Sam Parr** (3:22)
I know. I wish. I'm going to put... So this podcast, what we're talking about right now, this is going to be live on our main podcast feed and it'll get listened by a ton of people and then we're going to chop it up at one point and only Trends members are going to see it.
And so what I wanted to talk about today was some of your course stuff. But right now, I've already written the blog post and we're live now, we're recording. I've written the blog post and what I've said about you is that I don't know how I met you on Twitter or something in the group. I don't remember how I met you. But then we went and hung out in real life. And I have to say, you're one of the more interesting people I've ever met and your business is fascinating.