Meta’s Muse Will Make Us Rebuild the Internet | Behind the Numbers

Marcus Johnson (0:00)

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Hey gang, it's Monday, October 19th. Yes, Suzy, Yory, Max and listeners, welcome to Behind the Numbers EMARKETER Podcast possible by Atmosphere TV. I'm Marcus, join me for today's conversation. We have three people living in New York, VP of Content, head of the Retail Desk, Reimagining Retail Host, Suzy Davidkhanian.

Suzy Davidkhanian (0:39)

I am so excited. Two weeks in a row. Thanks for having me. That was a big sigh.

Marcus Johnson (0:46)

Calling.

Suzy Davidkhanian (0:47)

That's how I know you're desperate.

Yory Wurmser (0:49)

Okay.

Marcus Johnson (0:50)

Calling New Jersey home, Prisma Analyst, head of Advertising Media and Tech Desks, Yory Wurmser.

Yory Wurmser (0:56)

Hey Marcus, I'm almost as excited.

Marcus Johnson (0:59)

That's what we're looking for, that level. Based in Philly, Principal Analyst Covering All Things Social Media, for us, Max Willens.

Yory Wurmser (1:06)

Yo.

Marcus Johnson (1:07)

Nailed it. Today's fact.

Suzy Davidkhanian (1:10)

Good thing it's not a game.

Marcus Johnson (1:16)

Why are they called Ivy League schools? Do we know?

Suzy Davidkhanian (1:20)

Oh, yeah. I do.

Marcus Johnson (1:24)

Oh, don't tell me or anything.

Suzy Davidkhanian (1:25)

Oh, I was waiting for the Americans to answer.

Max Willens (1:28)

Oh, I got nothing. Hit us with it.

Yory Wurmser (1:30)

Go for it, Suzy.

Suzy Davidkhanian (1:31)

I am pretty sure, though maybe this is like an SAT trick question, that those are such old buildings and on the side, they had the Ivy that was going. And so there are some schools that you think are Ivy because they have that distinct look but they're actually not Ivy.

Marcus Johnson (1:47)

Yuri?

Yory Wurmser (1:47)

I think that's right. But they also, it's a sports league.

Marcus Johnson (1:51)

Yes.

Yory Wurmser (1:51)

So that it was the old sports league for these exclusive schools.

Marcus Johnson (1:55)

Well, you're both right.

Ivy Day was a 19th century graduation tradition where students planted Ivy vines against the college's historic stone buildings, making Ivy covered walls a visual symbol of prestige. And then in the 1930s, the actual phrase became popularized by sports writers Stanley Woodward and Alan Gould covering college football using the terms Ivy colleges and Ivy League to describe the cluster of older Northeastern universities that regularly played against one another. The term became official in 1954, when the eight-member schools formally established an NCAA Division I League.

Suzy Davidkhanian (2:30)

You know what's weird about that statement? It's that Chicago apparently has the oldest football team or like the first winners of the Steinman. What's that thing called? The Steinman or something? I don't remember, but.

That's the one. Sorry about that. You could tell football is not my thing. But I do know that Chicago is very proud of that statistic, but they're not in the league.

Marcus Johnson (2:53)

The Steinman? Is that what you just tried to say?

Suzy Davidkhanian (2:55)

I was the wrong word. It was very similar.

Max Willens (2:59)

That is really interesting that UChicago is not in the Ivy League. I guess, is it maybe a little younger, newer? It's not as old as Yale and Cornell and Harvard.

Suzy Davidkhanian (3:10)

Well, Cornell, I don't think is an Ivy League school technically.

Marcus Johnson (3:13)

Cornell is an Ivy League.

Suzy Davidkhanian (3:13)

Is it?

Marcus Johnson (3:14)

Yeah. Brown, Columbia, Cornell, Dartmouth, Harvard, Princeton, UPenn and Yale.

Yory Wurmser (3:20)

I think some of the military academies had an option to be joining at one point, like the Naval Academy and West Point, but opted not to.

Marcus Johnson (3:29)

They said, yuck, we're out. Anyway, today is a real topic. Why Muse can and can't be the agent people want.

All right. Remember to check out the take away at the end of the episode we have for you.

What are we talking about today? Well, AI agents are offering to run your life. Should you let them? Right, it's Nicole Nguyen of the Wall Street Journal. She says, personal bots such as Metas, Muse, Open AIs, Dots and Instinct are raring to take on your to-do lists. And so what's happening here is there are these agents which people can use to help them with everything, a lot of personal tasks. And Suzy, you and Yory were discussing these, which was what spawned this episode. What about this story did you guys want to discuss today?

Suzy Davidkhanian (4:28)