Making $$$ with Meta Muse AI

Greg Isenberg (0:00)

We gotta talk about making money with Facebook Muse. I mean, if you are looking for a way to make an internet dollar, and you are not playing with personal agents like Muse, I don't really understand. I wanted to come on here and make an episode for people who are looking for arbitrage opportunities to go and use AI to make money. I gotta think that using Facebook Muse right now, or Muse, Meta Muse as they're calling it, is probably one of the ways that to make your first internet dollar might be one of the easier things to do. I haven't seen anyone talk about tactically how you can go and make, say, a million dollars using personal agents yet and what they'd actually do. And when I look at this, when I look at the arbitrage opportunity that exists here, it absolutely blows my mind. And by the way, by the end of this episode, I'm going to explain how it works, how you can do it, why I think this is a big opportunity, some tips and tricks, some tools you can use, some ideas. But stick with me for some amount of time while I crash out about why this is just an incredible opportunity to make your first internet dollar or make your second internet dollar. Today's episode is brought to you by Brex. My company's been on Brex for a year and a half, and I started because I kept hearing companies like Versel, OpenAI, Anthropic were using Brex, and I figured if they're using it, why shouldn't I? It's been a game changer. The thing that got me is how smooth it is. It's got high-limit cards, it's got banking, it's got AI that handles the back office busy work like expense reports which I don't want to do on its own. It's really just built for this agentic world. If you're building something new, it's time to get Brex. Check it out at brex.com/solutions/startups.

Link in the description.

I recently had a baby. My wife had a baby. We had a baby. We were looking for a night nurse.

I couldn't find one really. Went through friends and stuff, then went and spoke to an agency. The agency basically admitted that they were going through Facebook groups and looking at, say, Miami night nurses or South Florida night nurses or New York night nurses, and they would bring them to here. And I was like, that's crazy that I would pay a fee for that when I could use Muse to go and do that in today's day and age. We need to take a step back and realize that you can now use Muse to go and mine Facebook groups, Marketplace and Instagram. I have no affiliation with Meta. I mean, I even said, I think I even called the name of this product wrong. I called it Facebook Muse. It's Meta Muse. The point is, what they are doing is in some ways cannibalizing the billions of users that exist on Facebook groups, Marketplace and Instagram, and allow you to go and create some sort of arbitrage. So I think it's just one of the greatest ways to make a business. I think that there's going to be a thousand plus millionaires that are birthed from this era. And I want to talk about, by the end of this episode, we'll talk about how I actually think that you can take one of these small businesses that you start using Meta Muse with and then turn it into something bigger. So let's get into why I think this is such a big opportunity. There's all these buyers here, literally billions of buyers on the internet, and they're going on to places like Facebook groups, like Marketplace, like Instagram, asking for help. In my case, it was care for a newborn. And then there's these sellers who are like, I can do this thing, I can do this thing, who needs it? Now, what you need to be thinking about is, if you want to create this side hustle, or side business, or full on business, what is a niche, what is a city, what are the rules, and how do you approve people in this sort of thing? So, by the way, I've got some extra business ideas and some notes I took on how to get the most out of Muse if you want to build a business with it. And I want to give it away if this episode gets 5,000 likes, comments and subscribe. So go stop, hit pause, go like, comment, subscribe. If it gets 5,000, I'll include it as a pinned comment on YouTube where you can go and click the link and get it for free. Let's see if it gets there. Oh yeah, you know what you got to do. What's going to happen here is, if we're picking night nurses in Orlando, all of a sudden, you can start one of those agencies. And it's just high margin, right? Because you don't have to hire people to go through these Facebook groups anymore. Muse is doing the work and watching everything. Muse is doing all the structure, the matching, the drafting DMs, the calls and texts and booking. We'll get into how it can actually do calls in a second or in a bit, but it can actually do all those things. And I know that there's people being like, okay, wow, you're just like, you're kind of doing some information arbitrage here. There's no real, you know, there's no business here, there's no value in that. You own the asset. So all of a sudden, Muse is cleaning, like think of this as like dirty data, right? Not everyone who's posting on Marketplace, on Instagram groups, on Instagram is high quality. But Muse is going to actually do the cleaning of the data to basically, you know, put it on a list, and you can use Airtable, Google Sheets, whatever you use, but have a repository of the data where now you have this compounding piece of data, of names who have needs, who have prices, who have trust signals, but by the way, eventually, you could sell. And I think I want to do a whole other episode on, you know, data brokering and this whole idea of, like, what data means and how you can sell it. We're going to probably do another episode on that. So just punt that. We'll get to that in another episode. But you own that asset. That asset is yours. It's yours to keep. And that's worth a lot of money. And that's why I think that there's, you know, thousands of businesses, conservatively speaking even, niches, time cities, night nurse in Tampa, furniture in Austin, plumbers in Phoenix. And for the first time ever, you could clean the data using Muse. Using Muse, right? So it's, you know, by now you've probably seen it, played with it. The fact that I can go and say, hey, I want a list of night nurses who are $30 an hour in Montreal, Canada. And it's going to search public data. So it's gonna go through public Facebook groups. It's gonna go through, you know, if you ask it, it'll go through Instagram. You know, marketplace is fully public. Now it doesn't go into private groups. So if you do want it to go into private groups, you need to join those groups. But you can basically have this as your little agency. Like you've now gone and, you know, incubated an agency that, you know, connects this need with, you know, the need and the demand and the supply. There you go. And that's what this whole thing is. And, you know, I sound old because I've been doing this long time. I remember when eBay was like first like becoming a thing. eBay was a similar thing too, where it was like this whole new marketplace of, and people made millions of dollars on eBay when, you know, the top people made millions of dollars when they realized like, oh, hey, I just got to figure out what are some unique products that I can go and sell.