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Makeup Artist Katie Jane Hughes Talks Investment, Working with Your Husband, the Founder Group Chats that Save Her Life, Her Top Skincare Tip, and More artwork

Makeup Artist Katie Jane Hughes Talks Investment, Working with Your Husband, the Founder Group Chats that Save Her Life, Her Top Skincare Tip, and More

Fat Mascara

September 30, 2026

Katie shares how a single Instagram question sparked the idea for her brand, KJH.Brand, now in Sephora and, until recently, entirely self-funded. (“It's quite scary,” she says of taking on investment.

Speakers Jessica Matlin, Katie Jane Hughes

Jessica Matlin (0:06)

Hey, everyone, welcome to Fat Mascara. I have the incomparable Katie Jane Hughes on the show today.

Gosh, I met, and we'll talk about it on the show, I met Katie when she was doing nails for Butter London. Then I remember she was coming to New York, she was doing makeup. Now, you can catch Katie Jane Hughes at Sephora with her massively successful brand, touring the world with Dua Lipa, one of her top clients, and continuing to grow her audience of over one million followers by really breaking down the essentials of beauty. So she really is somebody who I think prioritizes teaching, educating, and connecting with her audience first, which is why I wanted to bring her here one to one with you. I really hope you enjoy this conversation.

Katie Jane Hughes (0:52)

I did.

Jessica Matlin (0:53)

Let's take it away, Katie.

So people call you Katie Jane. I just call you Katie.

Katie Jane Hughes (1:05)

Nobody calls me Katie Jane ever. People either call me Katie H, Katie, or Katie Jane Hughes. They're like, oh my God, it's Katie Jane Hughes.

Jessica Matlin (1:11)

Oh my God.

Katie Jane Hughes (1:12)

Hi, Katie H.

Jessica Matlin (1:13)

They do say your full name. I know people always say to me, Katie Jane, you should have on Katie Jane Hughes. It's a whole mouthful.

Katie Jane Hughes (1:21)

It is a mouthful. But no, I think my name when I was a kid was just Katie Hughes. But when I started to search for my domain name, katiehughes.com was taken. So I just thought, let me throw my name in there and see if that domain name is available and it was. Because there's another makeup artist actually called Katie Hughes in the UK.

So I think she had.

Jessica Matlin (1:38)

Well, that's unfortunate for her right now.

Sorry Katie. Well, maybe she's getting some traffic.

Katie Jane Hughes (1:45)

Maybe, yeah.

Jessica Matlin (1:46)

We'll look into Katie Hughes after this. But I thought that I would be talking to you from your home in New Jersey.

Katie Jane Hughes (1:53)

Yeah. Sadly, I'm not in my conversation pit in the woods with the bears and the deer. I'm in our Brooklyn studio apartment because my sweet husband's been there hankering down with the dose of COVID, with the bout of COVID. So he's been there all week. He's like, I don't want to get you sick. We have to travel next week for Fashion Week. I was like, but I miss him so much. I've been so bored and not knowing what to do. Last night, I watched Apex. Oh my God, have you watched that film? It's so freaky.

Jessica Matlin (2:17)

I haven't watched a movie since 2020

Katie Jane Hughes (2:19)

Charlize Theron, Taran Edgerton film, where she's like an extreme outdoors person, and she finds herself in situations, and his character in this film is wild. I mean, I love him. I think he's such a good actor.

Jessica Matlin (2:32)

I still have knives out, glass onion on my cue. That's how far behind I am. Really, this is not- I used to watch every movie that came out, and now my lifestyle is a little film challenged right now.

But I have to say, I loved when I heard and I saw that you were moving to New Jersey for weekends and part of the time. I don't know, I'm from New Jersey. I live in New Jersey.

Katie Jane Hughes (2:55)

Where do you live?

Jessica Matlin (2:57)

I live in Hoboken.

Katie Jane Hughes (2:59)

Cute. You're like in the Manhattan of New Jersey. Yeah. I mean, we keep thinking about that. We keep saying, do we want to move to Hoboken because it's a little closer to the house. We probably use the house more if we live there.

Jessica Matlin (3:09)

I love your house. I love when you show it. I love the conversation piece. It is difficult to find a mid-century modern that is still preserved that way.

But when I saw it again, because I was looking at your ad, we called it an ad.

Katie Jane Hughes (3:23)

Oh, yeah. The one, the micro-scara campaign. Yes.

Jessica Matlin (3:27)

I'm like, she's filming it at her house.

Katie Jane Hughes (3:31)

Well, the thing is we really want that house to become a location house. It is actually listed on location department, but it hasn't had any big bookings just yet.

Jessica Matlin (3:38)

We had to explain what that is because not everybody.

Katie Jane Hughes (3:41)

A location house is where films and TV productions will use the house as a set.

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