Live Podcast Audit: Jeremy Enns Diagnoses What’s Holding Creator Science Back

**Jeremy Enns** (0:00)
I always refer to these as killer concepts. One of the things I often find is they actually take way less pre-production because you front load all the decision making and bake it into the concept and everything else becomes almost unnecessary after the fact.

**Jay Clouse** (0:26)
Hello, my friend, welcome back to another episode of Creator Science. Today's episode started with a text. Today I'm speaking with Jeremy Enns, the founder of Podcast Marketing Academy. Jeremy is a friend, he's an early member of The Lab, and a long time listener of this show. But more than anything, Jeremy is a podcasting savant. He has spent years doing podcast audits for clients, and has developed a really sharp lens for what separates shows that grow from shows that stall. Jeremy recently reached out, and basically said, hey, I've been taking some notes on your show, I think I have some thoughts that could be useful if you ever want to workshop some ideas around the podcast. And of course I said yes, and we decided to record that and share it here publicly so you can benefit from it as well. So in this episode, we get into things I've never really talked about publicly. The tension between wanting to have interesting conversations with relatively unknown people versus wanting the show to grow and what it seems like that takes, why my Sam VanderWielen episode recently performed so well, and what it revealed about a premise that's hiding in plain sight, the difference between a show that requires you to already be known and liked as the host versus one that earns new listeners on its own merits, and whether there's a version of Creator Science where the concept is so well defined that making each episode becomes almost effortless.
This one really got me thinking a lot, and I hope it does the same for you, because all the questions Jeremy asks me, you can just imagine he's asking them to you.
We will get to that full episode with Jeremy right after this.
This episode is brought to you by Circle, and if I'm being honest, much of the Creator Science business is brought to you by Circle. That's because Circle is the platform powering The Lab, our membership community for professional creators. The Lab is the beating heart of our business, which means Circle is absolutely essential. So many of you listening to the show are already inside The Lab and have experienced Circle firsthand. I was actually a beta user of Circle back in 2020 and obviously I'm still using it today. I can't imagine hosting The Lab anywhere else. And that's because it's truly a tool that continues to evolve and listen to its customers. Let me tell you why I love Circle. It's the most user-friendly, admin-friendly and fully featured community tool on the market. That's my very strong, very honest opinion. Even if someone has never been in a Circle community before, they have no problem quickly learning how to use it. And that is one of the most important aspects of any community tool. And Circle grows with you. It's dead simple to get up and running, but it's so robust that as you need more and more control and specificity, Circle provides it. In particular, their built-in automations just keep getting better and better. Learn more and start your own free trial of Circle at Circle.so. That's Circle.so.

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**Jay Clouse** (3:41)
Jeremy, welcome. I'm excited to chat with you and put a little bit more thought into the podcast that you've put in some time. It's interesting, we have these efforts, we do these things and then we kind of continue them.
And sometimes it's worth reflecting back and saying, what are we doing here? So what's going on? What's the point of this? So I'm excited to have that chat in public.

**Jeremy Enns** (3:59)
Yeah, thanks for having me. It's funny, my main product for many years now has been podcast audits. And at some point in the past two, three years, I was like, every time I listened to Creator Science, I was like, I've got thoughts about this. I was like, I should just use my template for client audits. I'm just gonna just keep notes in here for a long time. Eventually, at some point, who knows when in the future, I'll be like, well, here I'm gonna just dump a bunch of stuff on Jay. And then there was actually a couple of weeks ago, I was like, actually, this was one of the best episodes that I've heard in a long time of listening to your show. And then I was like, actually, you know, we started getting into a conversation. I was like, maybe this is a good time to just like say, hey, I've got other things that could be useful. So I'm excited to dig into it.