Life Update

**Matt McGarry** (0:00)
Hey, everybody, I'm Matt and I'm here with Kolby. How's it going, Kolby?

**Kolby Hatch** (0:04)
Hey, doing well.

**Matt McGarry** (0:06)
We wanted to share like a brief update with everybody about a special offer that we're doing starting Monday, April 27th. We're doing something we haven't done in a long time, which is opening enrollment for Write, Grow, Sell.
And me and Kolby have been working on this product together. I have been doing it since January 2024
And it's the program that has impacted more people's lives, anything I've ever created. And I'll talk about what it is in a moment, but over 1,500 people have enrolled in Write, Grow, Sell. Founders, creators, publishers. We've received over 400 testimonials for the program. Write, Grow, Sell has a 91 Net Promoter Score. And if you're not familiar with that term, it's a really high score, higher than Amazon, Netflix, Apple, Chick-fil-A. And Write, Grow, Sell is a program. It's a course, community, and a set of resources that helps you build a profitable and successful newsletter from scratch. Whether you are someone who already has a list, or someone who wants to start a list and use a newsletter to launch your business or grow your business, Write, Grow, Sell is what I created for you.
So we've been working on using AI tools internally for a long time now, but I've never really shared anything official at Write, Grow, Sell or any type of other product we've created. But we're using AI, and especially Claude, like write marquee and e-mails, help us craft newsletters, create subject lines, landing page copy, and literally a dozen plus other things. And me and Kolby have put dozens of hours of work in the past couple weeks to add all of those AI tools inside of Write, Grow, Sell. And what I mean by AI tools is, I'm not creating custom software here because you don't really need that. The most powerful thing is using the LLMs that exist like Claude and Shad GPT. So we're building tools that you can add on to that. So that's Claude skills, which are incredibly powerful and easy to use, Claude project instructions and workflows, and then prompts that you can use across Claude or Shad GPT too. But when it comes to doing marketing and growth related things, Claude's really been our go-to.

**Kolby Hatch** (2:14)
Big fans of Claude.

**Matt McGarry** (2:15)
Yeah, it's just so much superior when you need it to actually write and sound human. So I think the big update is, number one, we're adding way more AI tools that do the work for you. One of the challenges of the course is you sit down, and we have incredible curriculum that has changed the lives of hundreds of people, but you still got to watch it and do the work. And so we're flipping that on its head where you should learn from the curriculum, you should use all the resources inside, but even if you don't and you just use the AI tools that have been trained on hundreds of hours of our content, our curriculum, our podcast, my newsletter, you're going to get your investment back just through those AI tools.
There's also hundreds of what I call resources and examples and templates. So we have swipe files for your newsletter, sign up flow, landing pages, welcome email, subject lines, ad creative, ad types, yes. One of my favorite templates.

**Kolby Hatch** (3:12)
Yes. And one of my favorites that you added is that a lot of beginners when they start Write, Sell, they get hung up on is the name of their newsletter, especially if you're just starting out and we have a newsletter name generator now. So a lot of cool stuff in there.

**Matt McGarry** (3:26)
Yeah. If you're building from scratch, we have resources and AI tools and curriculum for that, or if you want to scale, we have stuff for that too. And so the big reason we're doing this sale and we're reopening enrollment because I'm having a baby, May 5th. Me and my wife.
Not just me. I shouldn't say hi. And you're having a baby.

**Kolby Hatch** (3:47)
Yeah, it's true.

**Matt McGarry** (3:48)
And we're having our second daughter. And I mean, frankly, we're offering this at the lowest price that it's been available since launch, since January 2024
Because of that, because I'm taking a couple of weeks off, because I want to continue to bring in cash for our team of 10 people at GrowLetter, invest in our annual conference. And frankly, just give you some peace of mind during two weeks or three weeks of parental leave. It definitely helps to do a sale like right before that. So that's why we're doing it and why we're offering it at such a low price. And the final thing, another reason why it's a lower price than it has been before, it's literally $1,000 less than the last time we sold it, is because it's not going to be a live cohort this time. I may do this again in the future, and that will be a much higher price. But I want you to be able to work to the program on your schedule, not on my schedule, so when you join Write, Grow, Sell, you get access to everything instantly. All the videos, curriculum, AI tools, it's not like drip to you, it's not over live sessions, so you can jump right in to whatever you need to grow your business right now. If you want to join, you can click the first link in the description below, or you can go to Write, Grow, sell.com.