Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)

**Chris Hutchins** (0:00)
Yes, there are four million podcasts. However, there are only about 150,000 podcasts that have had 10 episodes and have published in the last 10 days.
So, the easiest way to be in that top 5%-ish, I don't know what the math there is, about 3, 4%, is to just stick to it. If you just do an episode a week for 10 weeks, you're now in the top 4% of all podcasts that anyone has created.

**Lenny Rachitsky** (0:30)
Welcome to Lenny's Podcast. I'm Lenny and my goal here is to help you get better at the craft of building and growing products. Today, my guest is Chris Hutchins. Chris is not only a former product manager, founder and investor, he just this month went full-time on his podcast and the independent Creator Path. When I was looking for advice on how to build a podcast, Chris shared this awesome deck with a ton of great advice that he's built throughout his journey. And so I thought it'd be fun to spend an episode talking about all the things that you should know about launching and growing a podcast. Chris' podcast is called All the Hacks, covers all the ways to financially optimize your life. And it's one of the biggest business podcasts in the world. Chris has also been on the Tim Ferriss Show, actually interviewing Tim Ferriss. He's also head of new product strategy at Wealthfront, where he took some big bold bets within the company, which we talk about. Chris is awesome and I am excited for you to learn from him.
I bring you Chris Hutchins after a short word from our wonderful sponsors.
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Chris, welcome to the podcast.

**Chris Hutchins** (3:48)
Thanks for having me. I'm excited.

**Lenny Rachitsky** (3:50)
This is going to be a pretty unique episode, I think. You're a product manager and we're going to talk about some of the things you've learned being a PM on some really killer products.
But what I want to spend most of our time on is talking about how to launch a podcast.
You've built one of the most popular, biggest business podcasts in just a year and a half. You've taught me some stuff. You've helped other people with their podcast. I just thought it'd be really helpful just to talk about the skill of building a podcast and all the things you should know. How does that sound?

**Chris Hutchins** (4:21)
Sounds great. You just did an episode about growing a newsletter business, which I was like, this is awesome because I have a newsletter and I want it to be bigger.