**Sam Parr** (0:00)
All right, there's this amazing book called Getting Everything You Can Out of All You've Got. I read it a few years ago and it changed my life.
And the reason I loved it was because it basically talks about how to get and make more money using things that you already have.
Coincidentally, today's podcast is brought to you by Business Made Simple. It's a podcast by Donald Miller, who I'm gonna tell you about in a second, but he has this amazing episode that's all related to this book and the things that I learned in this book. It's called How to Make Money With What You Already Have. It's an incredible episode. It talks about all the stuff that I learned in this book. The host is Donald Miller. I didn't know who Donald Miller was up until recently, but over the last 12 months, this is totally by coincidence. It was all separate people. They said, you have to check out Donald Miller. He's amazing. So I'm happy that he's part of HubSpot's podcast network. You can check it out, Business Made Simple Podcast. It's where he coaches you on how to build your business like an airplane, where the cockpit is your leadership, the body is your overhead, the right engine is your marketing, the left engine is your sales. You have to check it out. This guy's amazing. It's called Business Made Simple with Donald Miller.
Here's the exact quote. He goes, do you want the numbers? All right. In year one, we cleared $110 million in retail sales. Sorry, 250 million in retail sales and 110 million gross internally.
What's up?
**Shaan Puri** (1:45)
Have you been following this Prime energy drink thing? Or Prime, I don't know what the fuck it is.
**Sam Parr** (1:45)
It's just a Gatorade alternative, right?
**Shaan Puri** (1:46)
Have you followed it? Yeah, I followed it because a while back, I don't know, like a month ago, Ben, business partner Ben, he told me, he met some guy who was involved with it, and he's like, dude, the numbers are insane for Prime. There's such a, you know, bleep, amount of just this one skew, and like, let alone the main drink. And I was like, there's no way that's a crazy number. And then I think recently they came out and said some more numbers. What did they say?
**Sam Parr** (2:02)
There's two takeaways here. The first takeaway is the numbers. So Logan Paul said the beverage brand, he launched with KSI on, so on January 4th, so about a month or something ago, he said it did 250 million in revenue in the first year, and it did 44 million in revenue in just January of 2023
So recently, and then he also said, but then check this out. Here's the exact quote. He goes, do you want the numbers? All right, in year one, we cleared $110 million in retail sales. Sorry, 250 million in retail sales and 110 million gross internally.
So the takeaway here for me is one, that's huge numbers. Two, what the fuck does that, what the hell does that mean? This guy doesn't even know his numbers.
**Shaan Puri** (2:44)
Yeah.
**Sam Parr** (2:45)
That's his second takeaway.
**Shaan Puri** (2:47)
Bro, you're off by half, like that's crazy.
**Sam Parr** (2:49)
Also, what the hell does 110 million gross internally?
**Shaan Puri** (2:53)
What he's saying is they sell wholesale. So this, because they sell this thing, let's say at Walmart. So in Walmart, it did 250 million in sales, but to them, they're getting bought at wholesale prices. So the markup is, you know, they basically sell at half price, right? So they sell it to Walmart, they sold 110 million worth to Walmart. So their company sold 110 million.
The total product sold 250 million is what I think that has to mean.
**Sam Parr** (3:19)
Well, crazy, crazy that this is that big. I've actually seen a few interviews with Logan and he says what the numbers are and then someone from behind the scenes goes, no, no, no, it was this. And he goes, wait, what?
Oh, my bad, it was this.
And it's pretty wild that like, I think Logan's a smart guy. I would love to have him on the pod and everything, but it's pretty wild how he's really just focused on the content thing and probably doesn't know much about the business thing. It's pretty interesting. I've seen him ask Mr. Wonderful or something about that, about different stocks and things like that. And he has a pretty rudimentary understanding of certain finance topics that I thought for sure he would be somewhat on top of, but I guess not. You can crush it without knowing that.
56 more minutes of transcript below
Try it now — copy, paste, done:
curl -H "x-api-key: pt_demo" \
https://spoken.md/transcripts/1000651996090
Works with Claude, ChatGPT, Cursor, and any agent that makes HTTP calls.
From $0.10 per transcript. No subscription. Credits never expire.
Using your own key:
curl -H "x-api-key: YOUR_KEY" \
https://spoken.md/transcripts/1000600831278