Just found out my neighbor’s business sold for $450M

**Sam Parr** (0:00)
I'm talking to my barber, and he tells me this story that's pretty crazy about Muscle Milk.
And he knows I have the podcast. Every time I go in for a haircut, he just gives me research, and it's great.

**Shaan Puri** (0:19)
Dude, my handyman knows I have the podcast, and he always asks me what stocks he should buy. And I'm like, that's not the point, bro.

**Sam Parr** (0:26)
He thinks you're Jim Cramer?

**Shaan Puri** (0:27)
Yeah, he's like, so what stocks should I buy? I'm like, I don't know. I don't know. Don't ask me that. Just change the light bulb, please.

**Sam Parr** (0:35)
If he asks you, like, you know, what's the best way to increase my testosterone right now, using an illicit drug, I feel like that is what he should be asking you. What can I buy from a forum that will make my tendons stronger? Sam has answers to those types of questions.

**Shaan Puri** (0:50)
Yeah, I'm like, do you want to know some really cool subreddits or an illegal place to download books? I got you, bro. All right, go ahead.

**Sam Parr** (0:59)
I'm talking to my barber and he's like, dude, you know whose hair I was cutting? He goes, he's your neighbor. I have my neighbor. And he goes, yeah, the guy lives just down the street from you. It's the family that started Muscle Milk. So they started back in 1998 And it actually started because he bought a sub brand called Cytomax from his employer. It's not what ended up working, but I think it's a hilarious starting point. Yeah.
It's sort of like how SpaceX started because he wanted to send a small plant to Mars. And now he's built a trillion dollar company doing this.

**Shaan Puri** (1:36)
What's the colostrum? I get so many ads on...

**Sam Parr** (1:41)
Colostrum, good stuff.

**Shaan Puri** (1:42)
Dude, is it from an animal or a human?

**Sam Parr** (1:46)
It's from a cow, yeah.

**Shaan Puri** (1:48)
Damn, so I'm depriving some newborn cow from her fresh milk.

**Sam Parr** (1:54)
Well, that's how all... Have you ever seen how milk is made? It's pretty insane.

**Shaan Puri** (1:57)
No. Do you know how milk is made?

**Sam Parr** (1:59)
It's messed up.

**Shaan Puri** (2:00)
Is it just tons of devices that hook onto you like an alien?

**Sam Parr** (2:03)
All right, this is my wife's vegan, so she's forced me to go down this road to acknowledge what goes on. Here's how a lot of milk is made. I can't say all, but I think this is the mainstream way. They impregnate a cow artificially. Literally, a dude sticks his hand in and artificially inseminates a cow, gets the cow pregnant. The cow has a baby. Baby is then ripped away from the cow, but placed nearby so that the mom can hear the crying and will produce more milk, and then they take the milk. Yeah.

**Shaan Puri** (2:34)
I mean, that's... That's... Sad... .fucked up. I hate that.

**Sam Parr** (2:38)
What kind of podcast is this?
Dude, I literally drink a... What kind of sad ass vegan podcast is this?

**Shaan Puri** (2:44)
I drink a glass of whole milk just last night, and now I regret it.

**Sam Parr** (2:51)
Back to Muscle Milk.

**Shaan Puri** (2:51)
Yeah.

**Sam Parr** (2:52)
Okay, so Muscle Milk, not actual milk, it's a supplement, and it starts out as powder, you put it in a drink, and he's like, cool, I think bodybuilders are into this, they're willing to drink this kind of chalky, nasty drink, and he buys it, and basically it's a family business, so it's Greg Pickett and his kids are involved with it, and what's cool about this business is years later, Muscle Milk becomes a household brand, they end up selling the thing for $450 million, so they make almost half a billion dollars off this Muscle Milk thing. The guy lives down the street, they basically started this as a cul-de-sac company, meaning he lives in one house, the son lives in another house, the sister, his daughter lives in another house, and they all just live in one cul-de-sac. And the kids play together and then they just built this behemoth that way. Like isn't this insane?

**Shaan Puri** (3:42)
That is badass.

**Sam Parr** (3:43)
That is badass. That was like inspiring to me. It's just like a family, like you've heard of a family business, but dude, just imagine the cul-de-sac business. I'm kind of inspired by this. Very much in the vein of thinking of find the people you love and do life with them. Like, so how did it win?