Jubilee’s: Is $100M Thinking Too Small?

Josh Muccio (0:00)

Welcome to The Pitch, where startup founders raise millions and listeners can invest. I'm Josh Muccio.

Lisa Muccio (0:06)

And I'm Lisa Muccio. And on the show today, we have Ashley with Jubilees. She's raising $1.5 million.

Josh Muccio (0:12)

We're going all in on kids' drinks this season because it really is that hard to get our kids to eat healthy.

Lisa Muccio (0:19)

Our kids really only want to eat snacks.

Josh Muccio (0:21)

Or cucumbers and carrots, if forced.

Lisa Muccio (0:23)

That is the healthiest they get, basically.

Josh Muccio (0:27)

So, we have to sneak veggies in wherever we can.

Lisa Muccio (0:31)

What if you could hide veggies in something like chocolate milk?

Josh Muccio (0:35)

That would be ideal.

Lisa Muccio (0:37)

But would it taste good?

Josh Muccio (0:38)

Probably not.

Lisa Muccio (0:40)

I mean, you have your own experiences with drinking veggies as a child.

Josh Muccio (0:44)

Yeah, I grew up on carrot juice. I was force-fed carrot juice by my father, which we found in last episode. I'm scarred for life.

Lisa Muccio (0:54)

Well, Ashley from Jubilee says that she is able to hide vegetables in delicious chocolate milk. And to prove her point, she brought in some taste testers. Actually, we brought in some taste testers.

They belong to us.

Josh Muccio (1:08)

We brought in our children. Can Ashley convince four VCs and the most discerning audience of all, our three picky children, that chocolate milk with vegetables is the next big thing since, well, milk?

Lisa Muccio (1:24)

The Pitch for Jubilees is coming up after this.

Josh Muccio (1:27)

But first, we are hosting two live events this November, a live show in New York, and also our Season 17 taping in San Francisco. You can learn more about either of those events by going to Pitch.Show slash events.

Support for the show comes from Enjin. For you and your team, travel is a matter of business. You know business, anything you do all day. I'm a very serious podcaster, that's business. Anyway, Enjin is the travel and spend platform that makes it easier and affordable to book and manage flights, hotels, rental cars, and everything in between. Their AI-powered personalization keeps track of your preferences and makes the booking process faster and simpler. More than 1,000 businesses join Enjin every month. Join them and get $500 when you sign up. Start traveling smarter at enjin.com/pitch.

Welcome back to The Pitch for Jubilees. Let's meet the investors. Charles Hudson with Precursor Ventures.

Charles Hudson (2:32)

We have 500 companies, so you pick it, we have it.

Josh Muccio (2:35)

Ellie Bahrmasel with Perinat.

Ellie Bahrmasel (2:37)

Entrepreneurship is the dance between hubris and humility.

Josh Muccio (2:40)

Elizabeth Galbut with Sogal Ventures.

Elizabeth Galbut (2:42)

Not all exits are created the same.

Josh Muccio (2:45)

Jeff Cantalupo with Listen Ventures.

Jeff Cantalupo (2:47)

Do you want this to be a premium brand?

Charles Hudson (2:58)

Jubilees.

Josh Muccio (3:01)

Nice.

Ashley (3:02)

Hello, everybody.

Lisa Muccio (3:04)

Hi. I'm Ashley.

Jeff Cantalupo (3:04)

I'm Jeff. Good to meet you.

Lisa Muccio (3:06)

Charles.

Jeff Cantalupo (3:06)

Nice to meet you.

Ashley (3:07)

I feel like I'm meeting famous people.

Lisa Muccio (3:08)

I've seen you all on the video so much.

Hi. Ellie. Ashley. Nice to meet you.

Elizabeth Galbut (3:12)

Nice to meet you, Ashley.

Ellie Bahrmasel (3:13)

Love that jumpsuit.

Lisa Muccio (3:14)

Thank you.

Ellie Bahrmasel (3:15)

That's amazing.

Lisa Muccio (3:17)

Cool.

Ashley (3:18)

Well, I am Ashley. I am the founder of Jubilees. I am sitting here because a very common problem is fighting with your kids to eat healthy. This is something that 70 percent of families really struggle with. Absolutely my family. I have a six and a four-year-old, my oldest of which is autistic. So flavors, textures, food generally is really hard for us. I created my brand Jubilees to provide some relief to myself and other families like mine. It is a super milk for kids. What the heck is a super milk? It is real dairy cows milk with some very special ingredients. The second ingredient is actually vegetable juice, also has real fruit purees and extracts. This is such a novel approach, sweetening milk with these ingredients. I actually have a pending patent that I'm converting into a full patent.

It also has eight grams of natural protein just intrinsic in the milk itself. There's no weird protein isolates or protein systems or science involved in achieving that level of protein. It also has zero grams of added sugar and six times the nutritional value of a typical chocolate milk.

And I know what you're thinking, vegetables and milk, that sounds absolutely disgusting. There's no world where my kid's going to drink that. But I have now spent hundreds of hours at the demo table handing out samples and the number one description I get is that it tastes like melted milkshake. I know that as a mom, if it doesn't taste amazing, it's going to go into the trash and mom's never going to buy it again. So that's exactly why I spent more than a year and a half creating the formula with a professional formulation company until it was absolutely perfect and both of my kids couldn't live without it.