Jesse Pujji - A Primer on Performance Marketing - [Founder’s Field Guide, EP. 27]

**Patrick O'Shaughnessy** (0:00)
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**SPEAKER_2** (2:00)
Patrick O'Shaughnessy is the CEO of O'Shaughnessy Asset Management. All opinions expressed by Patrick and podcast guests are solely their own opinions and do not reflect the opinion of O'Shaughnessy Asset Management. This podcast is for informational purposes only and should not be relied upon as a basis for investment decisions.
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**Patrick O'Shaughnessy** (2:25)
My guest today is Jesse Pujji, the founder and CEO of Gateway X, a holding company that builds, buys and invests in companies that are driving the direct-to-consumer landscape. Prior to Gateway X, Jesse was the CEO and co-founder of Ampush, a performance marketing business helping power customer acquisition across some of the world's biggest brands.
Jesse is my go-to person for all things performance marketing and customer acquisition, so we decided to record this episode to bring his incredible lessons to a wider audience. It also dovetails nicely into the series of episodes we are making called Primers, where we take our audience from a zero to seven on just about any topic. In this Primer with Jesse, we dive into how revenue mechanics affect ad campaigns, why long sales funnels often offer the greatest opportunities for differentiation, and the various channels and strategies available for performance marketing. I hope you enjoy my conversation with Jesse Pujji.
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So Jesse, the first part of this conversation is gonna be what I'll call the definitive conversation on performance marketing, and I guess really just marketing generally speaking, to set the stage as to why you are the right person to be having this conversation with.
Just tell us the short history thumbnail version of Ampush, how it got started and what you've been doing since its founding.