Jesse James West: Building A Fitness Content Empire

**SPEAKER_1** (0:00)
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**Jesse James West** (0:53)
Experian.

**Eddie Hall** (1:00)
What does success look like for you now, mate? Welcome back to The Good, The Bad & The Beast. Today's guest is one of the biggest fitness creators in the world, known for his energy, discipline and brutally honest approach to training. He's built a global following by keeping things simple and real. Please welcome to the podcast, Jesse James West. How are you, big guy?

**Jesse James West** (1:31)
Woo, I'm good, man. Thanks for having me, I appreciate it. Thank you for the kind words.

**Eddie Hall** (1:35)
No, thank you, mates. Thanks for joining me. Where are you? Where are you at the minute? We're over a Zoom.
This is the first time I've done a guest over a Zoom on The Beast podcast. Where are you in the world?

**Jesse James West** (1:48)
I am in Maryland in the United States right now. I'm on the East Coast. I am south of New York, New York City.

**Eddie Hall** (1:57)
Give me some areas. Where's Boston? Is that north, like above New York?

**Jesse James West** (2:02)
It's like, there's like Boston, then New York and then another like four hour drive down is probably DC. I'm right above DC.

**Eddie Hall** (2:09)
So you need to Atlantic City?

**Jesse James West** (2:12)
I'm like two hours from there.

**Eddie Hall** (2:13)
Okay. Okay. Above it. Just trying to get a gauge.

**Jesse James West** (2:17)
I'm below. I'm below.

**Eddie Hall** (2:18)
So you're below Atlantic City. I remember driving from New York to Atlantic City and that was like a horrible drive.

**Jesse James West** (2:26)
So yeah, the New Jersey drive. I'm initially from New Jersey. So that is like familiar territory. But now I live in Maryland with my wife.

**Eddie Hall** (2:34)
Oh, nice. And you're married now?

**Jesse James West** (2:37)
Yeah. Married man. Sorry, Eddie. I'm off the market, man.

**Eddie Hall** (2:40)
God damn it. I was too slow.
I was just about to pop the question as well.

**SPEAKER_1** (2:45)
Like literally.

**Jesse James West** (2:47)
I would have said maybe next time.

**Eddie Hall** (2:50)
I was asked by a guest to bring in a piece of the beast, I like to call it, and it can be a picture or an artifact, like a turning point in your career. Have you got said artifact or picture, Handy?

**Jesse James West** (3:02)
Luckily, I do. I'm in my office right now. What comes to mind is my one million play button that I can actually reflect right to see you.

**Eddie Hall** (3:11)
Oh, yeah.

**Jesse James West** (3:12)
Handsome man. But yeah, so good looking. This is me.

**Eddie Hall** (3:15)
Oh, it's me. Sorry.

**Jesse James West** (3:16)
Oh, that's you.

**Eddie Hall** (3:16)
Yeah.

**Jesse James West** (3:17)
So we got the one million plaque.

**Eddie Hall** (3:19)
Nice.

**Jesse James West** (3:20)
We got from YouTube itself.
You know, this one means a lot to me because this has been like the journey that I've been chasing, you know, my entire life really. I started making YouTube videos when I was 12 I'm 26 now.

**Eddie Hall** (3:37)
Wow.

**Jesse James West** (3:37)
12 Like when I was 12, I had, I was uploading videos about sports and stuff on YouTube. And it's just been, it's been quite the journey of fun, pain, tears, blood, and putting everything I have into this. So we're chasing the 10 million, which is the next plaque. And I hope we'll get that very soon.

**Eddie Hall** (3:58)
You're not far off from the horizon. 8 million something?

**Jesse James West** (4:02)
Yeah, 8.6 now or something like that. It's pretty crazy.

**Eddie Hall** (4:05)
Wow. And when you get to that sort of scale, like the growth tends to get more. Like when you get like, I don't know. Well, I get like 20,000 subscribers a month on average. I bet you get like hundreds of thousands a month.

**Jesse James West** (4:20)
It's like, right now it's about 200,000 a month.

**Eddie Hall** (4:23)
So you get 200,000 subscribers a month. Added to your channel. Yeah, that's nuts.