Jesse Cole: Normal Gets Normal Results | The Fans First Playbook

Mick Hunt (0:00)

This episode, you already know is fire. Like, just wrapped it up. Jesse Cole gives a master class. Like, I'm not even gonna prolong this. A master class in business and scaling and experience. So if you're a leader, if you're a business owner, if you're an entrepreneur, this episode is giving you all the tools that you need to create the best experience possible for your customers, for your fans, and for your employees who are often the most forgotten. So get your notebook ready, get your recorder ready, because this is truly a masterclass. Ladies and gentlemen, I present the brilliant, the amazing Mr. Jesse Cole.

Rudy Rush (0:37)

You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where purpose meets power and stories spark transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm Rudy Rush, and trust me, you're in the right place.

Let's get unplugged.

Mick Hunt (1:01)

Jess, how are you doing today, brother?

Jesse Cole (1:03)

So great to be with you, my friend.

Mick Hunt (1:05)

Man, I'm the honored one. I always start my podcast by asking my guests about their because, that thing that's deeper than your why. Simon Sinek wrote the book, Start With Why, and I do believe you start with why, but you're actually fueled by your because. So if I were to say, what's your why, you'd probably say your family, your kids, success.

But when I say, but why, that sentence usually starts with well, because, and I care about what happens after well, because. So if I were to say, Jesse, man, all the things that you do, the way that you give back, the way that you've changed industry and marketing and visibility, what's your because?

Jesse Cole (1:47)

Well, it's a deep question and it's what makes you feel alive. What gives you energy, what fires you up? And a lot of that, if you really dig deep, I think it goes to the root of your upbringing.

For me, as an only child, my parents got divorced when I was a kid, my dad helped raise me.

I always wanted to feel loved. I want to feel part of something. I want to feel with people. And what we get to do every day is bring people together from all over the world, from two years old to 82 years old, see people, have fun, let loose, not take themselves too seriously. To be in a world of joy. And I get to be in the middle of that every day. And I think the world that has joy, that has fun, that isn't so focused on all the things that are going wrong is a better world. And so, yes, our platform is Banana Ball, and we get to put on a crazy show every single night. But I hope that we get to do something that is truly contagious, that joy, that fun, that togetherness, that let loose, be the best version of yourself, can continue to, for people when they go home, to at work, to their friends, to their colleagues. And so I think my because it's bringing the world together filled with joy and just having the time of our life doing it. And that's what I think about daily.

Mick Hunt (3:04)

And you do it better than anyone I know. And now a lot of things make sense, Jesse. It's the only child thing, right? So like I told you like Daymond John, my mentor, he's the only child. You two are so alike that now I get it.

It's the only child thing, right? Like you had to be so imaginative and creative and, you know, to get people to, not to be around you, but to get people to want to continue those relationships with you. And you get home and it's you and your parents, right? Or your parents were separated or divorced. So like it literally is you and you've got to be creative with, well, what do I do or who do I talk to, man? Talk to us about that.

Jesse Cole (3:46)

And create attention.

And like, you know, I wanted to, you know, like, hey, you know, my dad worked so hard. He was working constantly. He's come home and I want to, you know, hey, dad, let's do this. Let's do this and create attention and be fun. And, and, you know, when I got to be around friends, it's like, what can I do? And it was, you know, just to build, make the most of every moment with people. And, you know, I think about that and, you know, when I go through a door every, every day, you know, my mindset is bring the energy, bring the fun. And so it's like a trigger for me whenever I interact with people, like, you know, I want them to feel more energized after talking with me and being with me and more fired up about what we can do and not what we can't do. And that excites me. And so, yeah, I think as an older child, you know, obviously I was spirited to try to make the most of every moment when I had a chance to be around somebody. And I still try to do that to this day.