It’s The Most Taboo Business Model We’ve Ever Seen

**Shaan Puri** (0:01)
Sam, you know what they say when you're on a boat and it's sinking?

**Sam Parr** (0:04)
Get off.

**Shaan Puri** (0:06)
Women and children first. And that's what we're doing with the podcast today. Women and children first.
I have a topic I want to talk to you about. Have you seen this startup that's called Cofertility?

**Sam Parr** (0:28)
How do you spell it?
I don't know. It could have been co, like you spell it with a K, like in the Asian way. I don't know. Cofertility. All right, I get it. Yeah, I'm there.

**Shaan Puri** (0:39)
So check this out.
You know a little bit about egg freezing, but I didn't know much. I've never done it. But I do know there's like a growing trend of this. I think basically people are having babies later in life and egg freezing tech has come along and it's also become more normalized. I think some companies pay you or will pay for your egg freezing.
But like just look at this Google Trends chart. So last five years, egg freezing is basically gone from roughly kind of 30, 40 on the Google Trends to like basically 80 And so it is on the rise and that's just in the past, I don't know, a couple of years, two, three years. I think last year, 20,000 women in the United States chose to freeze their eggs. So still a very small number.

**Sam Parr** (1:22)
So for like the 18 year old men who are listening to this podcast.

**Shaan Puri** (1:26)
For me, six months ago, what is egg freezing? What do you mean?

**Sam Parr** (1:30)
So egg freezing. So I guess, I actually don't know the difference in terminology, but I know from experience, there's two ways to do it. One, a woman just freezes her eggs and then when she's ready, I guess you-

**Shaan Puri** (1:42)
Why does it feel like we're having the talk? It's like when a man and a woman love each other very much.

**Sam Parr** (1:50)
I was a participant in this. And so I guess you could freeze just eggs and then eventually when you like meet a husband or you meet someone who you want to like mix it with, you mix it and they stick it upside the women and then like nine months later, hopefully she has a kid.
The other way you do it is you freeze embryos, which is a process that I went through, which is awesome. But every like leading up to doing it, I have to bring my sperm to the doctor, like 30 minutes after getting the sperm out of my body. And you just have this ultimate look of shame. And I remember my wife and I have debated what is more embarrassing and shameful? Like when a woman has to go to a gynecologist or when a man has to like donate sperm.
It's like, it's a whole-

**Shaan Puri** (2:35)
Like I haven't seen him in a little while and he's like a three-year-old and he just comes out of somewhere and he'll be like, I did a bad thing. And that's you walking into the hospital holding a cup of sperm.

**Sam Parr** (2:45)
It's a horrible experience. And so, yes, so that's what egg freezing is.

**Shaan Puri** (2:49)
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And so there's the startup, CoFertility. What they came out and said was, hey, free egg freezing.
How is it free? And it says, by the way, they had like this billboard or this ad, which was, it says the best time to freeze your eggs is often when you can least afford it. That's why we're making it free. And I don't know if you've ever heard that phrase, if it's free, then you are the product. That's basically the biggest version of this. So what it's doing, what they're doing is they're like, we will freeze your eggs for free, but we keep half.