it’s electric: Beating Tesla Was the Easy Part

**Josh Muccio** (0:00)
Welcome to The Pitch, where startup founders raise millions and listeners can invest. I'm Josh Muccio.

**Lisa Muccio** (0:06)
And I'm Lisa Muccio. And on the show today, we have Tiya with It's Electric. She's raising $4 million.

**Josh Muccio** (0:12)
It's electric.

**Lisa Muccio** (0:12)
Boogie, woogie, woogie.
You can do it. It's electric.

**Josh Muccio** (0:19)
I don't actually know this song. I want to join you though.

**Lisa Muccio** (0:22)
It's the electric slide.

**Josh Muccio** (0:23)
I know, I know, but it's one, you know, I focus more on the dancing than the singing.

**Lisa Muccio** (0:27)
I don't think you even know this dance.

**Josh Muccio** (0:28)
So, I don't really think it's necessary that I do the dance because.

**Lisa Muccio** (0:31)
Because you don't know it.

**Josh Muccio** (0:32)
It's a podcast, so nobody can see me dancing, Lisa.

**Lisa Muccio** (0:36)
Lies, all lies.

**Josh Muccio** (0:38)
Anyways, less boogie woogie, more vroom vroom. This, it's electric, is a charger for your vehicle, an electric one.

**Lisa Muccio** (0:47)
So, it's pretty easy to have an electric car when you have a garage where you can charge your car.

**Josh Muccio** (0:53)
When you live in the burbs.

**Lisa Muccio** (0:54)
But, if you live in a city and you park on the street, where do you charge your car?

**Josh Muccio** (0:58)
What are you going to do?

**Lisa Muccio** (0:59)
Well, enter, it's electric.

**Josh Muccio** (1:02)
They're putting electric car chargers on public curbs in big cities so anyone can charge anytime. But, if there's one thing I know in this world, it's that investors hate municipal government contracts because cities are notoriously slow at everything, which makes it really hard to scale your startup.

**Lisa Muccio** (1:23)
The Pitch for It's Electric is coming up after this.

**Josh Muccio** (1:29)
But first, we are hosting two live events this season, one in SF coming up at SF Tech Week, and another one in November in New York City.

**Lisa Muccio** (1:40)
We're also hosting our next taping of season 17 in San Francisco. Join us at any of these events, go to pitch.show.events.

**Josh Muccio** (1:49)
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Welcome back to The Pitch for It's Electric. Let's meet the investors.
Elizabeth Yin with Hustle Fund.

**Elizabeth Yin** (2:46)
My best deals have been the ones that I've committed on the spot.

**Josh Muccio** (2:49)
Mike Ma with Sidecut Ventures.

**Mike Ma** (2:51)
I got strings. I'm not an easy guess.

**Josh Muccio** (2:53)
Rohit Gupta with Future Communities Capital.

**Rohit Gupta** (2:56)
Sloshing money around all over the place.

**Josh Muccio** (2:58)
And Michelle Kwok with Draper Associates.

**Michelle Kwok** (3:00)
We were deep in the cut for three hours. My brain just like lit up.

**Josh Muccio** (3:13)
It's Electric.

**Tiya Gordon** (3:16)
Hi. Hello.

**Mike Ma** (3:17)
How are you?

**Tiya Gordon** (3:18)
Good. Hi. I'm Tiya.

**Mike Ma** (3:19)
Hi. Mike.

**Tiya Gordon** (3:20)
Nice to meet you. Nice to see you. Nice to see you.

**Elizabeth Yin** (3:22)
Hi, Tiya.

**Lisa Muccio** (3:22)
Elizabeth. Hi, Elizabeth. Nice to meet you. Good to see you again. Hello. How are you? Good to see you.

**Tiya Gordon** (3:25)
Good.
Hi, everyone. All right. Should we get started?

**Lisa Muccio** (3:30)
Let's go.

**Tiya Gordon** (3:30)
All right. So my name is Tiya Gordon and I'm the co-founder of It's Electric.
I build functional technology for cities. And I'm here with my raspy allergies from New York City, where we're racing towards a massive problem. The 80,000 rideshare vehicles in New York City need to be all electric by 2030 But how many public chargers do you think we have in New York City? London comparable population has around 10,000 public EV chargers. So how many public EV chargers are in New York City? Go.
A thousand. Anyone else?
One hundred.
Public chargers. So we have a massive problem in New York City that we need to solve, and we need to solve it quickly. My background is also based in New York City. The biggest project I worked on before co-founding It's Electric was all of the technology for the 9-11 Memorial and Museum of the World Trade Center. You'll don't realize it, but there's about 200 layers of embedded technology.