I Want it That Way

**Justin Jackson** (0:10)
Welcome to The Panel, where founders discuss how to build a better business and a better life. I'm Justin Jackson, co-founder of Transistor.fm.

**Jordan Gal** (0:19)
And I am Jordan Gal, co-founder at heyrosie.com. Just the two of us today.

**Justin Jackson** (0:25)
That's right, Brian.

**Jordan Gal** (0:26)
Just the two of us.

**Justin Jackson** (0:28)
We can make it if we try. Are we doing a singing bit now?

**Jordan Gal** (0:33)
I mean, look, I can't, you know, I got called out on it, actually, this week. But when I get on a call, I've realized that the energy that I bring into a call is really important.

**Justin Jackson** (0:48)
Yes.

**Jordan Gal** (0:49)
Well, like we're not in person. When we're in person, like my whole vibe like radiates outward.
You know, happiness, positive, aggressive, fun, let's go. But remote, you lose that.

**Justin Jackson** (1:05)
Yes.

**Jordan Gal** (1:07)
And sometimes I find myself, I don't know, not that energetic and I come into a call and I'm like, hey, it's actually up to me.

**Justin Jackson** (1:13)
Yeah.

**Jordan Gal** (1:13)
To set this energy level. And so when I get into a call, I'm usually doing some pumping my fists.
And I did it on an agency call and they were like, man, we love every call. Every time we get on the call, you're just like pumped up. I'm like, yeah, I guess I'm doing it now with outside vendors also.

**Justin Jackson** (1:33)
That's right. I mean, you got to do it. It can't be demure, you know? That's the thing. If you get on a call and everyone's kind of demure, people want energy. That's the whole thing.
And if you bring the energy, they'll generally respond positively.

**Jordan Gal** (1:49)
Yes, they kind of meet you where your energy is. And the other thing that I have been a lot better at over the last few months than in the past is also decisiveness in meetings.
So just kind of being very free to go with the opinion that I have and argue for it and kind of... Because I'm a middle sibling and my nature is generally consensus driven.

**Justin Jackson** (2:16)
Okay.

**Jordan Gal** (2:18)
You know, what do you think? What do you think?

**Justin Jackson** (2:20)
Defer.

**Jordan Gal** (2:20)
And I think it's important to defer, especially if it's like a product question, like I want to defer to Jessica. I don't have the easiest time being super decisive around, especially around things that aren't directly in my wheelhouse. But over the last few months, I've done that. Sometimes it has come across a bit harsh.

**Justin Jackson** (2:40)
Yeah.

**Jordan Gal** (2:41)
And I've had to apologize.

**Justin Jackson** (2:42)
Sometimes. Well, let's talk about that because I think it leads in to... You wanted to talk about all caps. Take control of your funnel.
I want you to get into that, but maybe just... I'm interested about this, your energy in meetings, because I've been thinking about this a lot as well. There is this balance. Like, what's the balance of being able to be clear, being able to set a clear direction, being able to make decisions?
You know, it seems to me that consensus is not always the best approach, but sometimes it is. So what's the balance?

**Jordan Gal** (3:25)
I wish I could say I have, like, a system or a framework, but a lot of it is, like, mood driven and situation driven.

**Justin Jackson** (3:35)
Okay.

**Jordan Gal** (3:36)
So I think what's defined the last, call it two months or so, has been impatience.

**Justin Jackson** (3:45)
Yeah.

**Jordan Gal** (3:47)
And, you know, that has driven my mood.
Yeah. And that'll make you a little cranky and a little straightforward and a bit harsh. I have let myself do that. And be okay with it.

**Justin Jackson** (4:04)
What does the team think?

**Jordan Gal** (4:06)
They know what I'm trying to do. They know that my, you know, my goal is in the right place. And if I ever cross any type of a line or say something rude or something, then I'm going to apologize.
But it doesn't need to be rude. It just needs to be forceful.
We work with an outside contractor that helps us. I don't know, like, name any names or give any hints or anything. And we had this conversation a few weeks ago, and I felt myself going toward consensus and then being like, no, actually, that's not what I mean. I don't want it that way. Here's why. And then they kind of came back. We're like, OK, I get it. So what you want to do is X. And I was like, no, no, no, no, you're not getting it. I want it this way. And here's why. And I was had to like drive it home a few times. And after the call, he pinged me and was like, everything OK? Like, are we are we good?