I paid Alex & Leila Hormozi $12,000 and made $2,100,000 in Return

Brian Luebben (0:00)

So I paid Alex and Leila Hormozi $12,000 to learn from them in person at their acquisition.com headquarters in Las Vegas on all things marketing, sales, fulfillment, product and scale. And since taking those lessons, I applied them to my own business, and I used that to add $2.1 million of revenue to my business. So today, guys, I'm going to be breaking down the top five lessons straight from my notes themselves that I was able to apply that I thought were the most useful lessons. I'm just going to give them directly to you guys here, and hopefully you find as much value in them as I did myself. So a little bit of context. I've been following Alex and Leila, probably like you guys have since, I think, 2023, so probably about three years now. I've listened over 1,000 hours of their content. I've been to two of their scaling workshops, or in-person workshops. So one on marketing and one on scale. About $12,000 invested between the two. Also, I was able to interview Leila personally on my podcast for a full hour. You can see it here on this channel. You can actually click below and you'll see in the description the link for the full episode. I'm a huge Hormozi junkie, and I've listened to so much of their content that I've been able to apply myself. And what I've found to be difficult is, of all the lessons that they teach, which ones are the most applicable, right? Because we don't need more information. We need more implementation. Now, really quickly, I want to go over the top five lessons that I've learned. And again, hopefully you guys can be able to take at least one or two of these and apply them directly into your business to be able to have as much change and as much success as I have. And for context, this is in my core business. So I used this in 2024 to scale my company, Action Academy from 3 million to 5.1 million. And since we have crossed that $10 million mark, now trying to pursue that million dollar a month level of business. First and foremost, I want to be going into these lessons. And I'm just going to break them down one by one and just like share straight from my notes. Lesson number one is do more, do better, stop doing new. The biggest lesson I took from this was that as entrepreneurs, a lot of us get stuck in what's called the swamp, which is very much so where I was stuck before. So kind of between that one to three million dollar range, you start to hit your first kind of scaling roadblocks or constraints and you think that the answer is to start up a new offer, a new business, a new side hustle, a new investment strategy. And for my real estate investors, this looks like you guys are doing like Airbnb and now you pivot to self storage or you're in storage and you pivot to multifamily. The reality is that the answer to your skill is actually found in just doing more of the thing that you're already doing and doing it better. So before I made a video on this where when I was poor, I looked up to the people doing multiple many things like somebody that had all the businesses, all the real estate, all the side hustles. And I thought that that was super cool. And I'll say, man, you must be very rich because you're doing all the things. And now that I have become quote unquote rich and I've had a little bit more experience under my belt, I realized that now the person I look up to the most is somebody that's like done one thing for 40 years. And they've just gotten really good at it. That's actually where you find scale and that's actually where you find real wealth. So Alex's whole thing that he teaches is do more, do better, don't do new. So new is a distraction. He calls it the woman in the red dress that is walking by like in the movie The Matrix. So in the movie, and so the lesson in the story is the higher that you get in business and the better that you get in business, the more attractive the woman in the red dress becomes, the easier it is to be distracted by that woman. And so in business, we want to keep the main thing the main thing. And so we want to do more as in more volume of the thing that we're already doing. So do more of the thing that's already working. And we want to do it better. So this is quality and volumes. What they actually call it at acquisition.com is qualium. I know kind of a lame term, but I like it. I like it because it kind of resonated with me. Do so much quantity that it yields quality. And you can see what quality is based off of the quantity of work that you're doing. So an example is for marketing, we're doing webinars. Do so many webinars that would be unreasonable that you would not be good at webinars. Do so many ads. Do so many cold calls. Do so many door knocks. Whatever your method is of getting customers, just do more of it and do it better. Improve over time. The big takeaway that I took from this is that it's actually selfish for you to be doing all of these new side hustles. It's selfish for you to launch all these new businesses because you have friends and family and employees that work for you that are depending on you to be clear, calm and concise with your decision making and to actually be free with your time, not just constantly jammed up. And so the more side hustles and the more side investments that you bring up and different real estate paths and so forth, your mind becomes more and more cluttered and you can't make good decisions and you can't keep the main thing the main thing. You can't stay focused. And so the moral of this lesson, do more, do better, don't do new, is you can do 10 different things. And maybe you can have some halfway success of all of them, but you would still be infinitely more successful if you just focused on the one thing and you did that for 10 years. A focused fool defeats a distracted genius. So that's lesson number one. Lesson number two that I've got here, Alex doesn't run his company. He doesn't run the company. So this kind of goes in line with what I just said here, where everybody thinks, well, Alex Hormozi has all these portfolio companies, right? He has all these real estate investments to the side. He has all the different portfolio companies. Alex has no direct reports, zero. Nobody directly reports to Alex. He also has no meetings on his calendar. The only meetings on his calendar, he has a blank slate every day. The rule at acquisition.com is they're not allowed to put meetings on his calendar. So he will decide based off whatever the constraint of the business is, where he wants to put his time. And sometimes, yeah, he'll go into a specific department, especially when it came like book launch time. He was working 12 to 14 hours a day. But based off of what he wants to work on, which is the constraint of the business. And so what I have in my notes here, as CEO, you need to understand what your highest and best use is in the business. And for him, it was not leading and inspiring and managing people. That was actually Leila. So that's why if you guys click in the description, Leila's episode is how she actually ran acquisition.com, and it was able to build the culture, lead the team, so forth and so on, do all the hiring and firing. It's not Alex that does that stuff. It's Leila. And now it's Sharon. Now that Leila is very, very pregnant and they're about to have their first kid. So they brought Sharon in to be president. So now Sharon is doing all the day to day. And for each one of their portfolio companies, they have a CEO that's running that company. And so the CEOs don't even report to Alex. They report to his portfolio manager. So if you guys can kind of pick up what I'm putting down again, it's kind of going back to that do more, do better, don't do new. Like, Alex just keeps his main thing his main thing, and he has everything else documented, duplicated, delegated, automated out of his world. To close out this lesson, I'll actually say a line from my CEO coach, Cameron Harrold. He says, delegate everything besides genius. So you need to decide in your business, are you really good at leadership and you're really good at being that person that's in the trenches with your team? If so, do that. But even for me, for the most part, I'm better off on marketing and like sales and revenue generation. And so that's the same as Alex, is he spends most of his time on marketing and overall huge like vision and ideation for the company and where they're going in the future. Which leads us very easily and gracefully into my third lesson, which is again, going to the same point of him having all this blank space on his calendar. This is probably the single thing that has made me the most money and was the contributor to the extra 2.1 million.