I Paid $515,500 To Learn A 3 Step Business Framework (Here It Is For FREE)

**Brian Luebben** (0:00)
What's up, guys? Welcome back to another episode of the Action Academy Podcast. Today, we have a special episode for you. As many of you guys know, we just completed our fifth international event in sunny Cancun, Mexico with over 100 Action Academy members. In attendance, it was, I believe, one of the greatest events that we've ever done. And so what we do on this podcast is truly, I think all information should be free. You pay for implementation. So I am giving you guys the keynote that I spent over 16 hours writing, over four years learning, and spent over $515,000 in personal development and coaching to learn. And to give you even more reason to listen to today's podcast, after I did this keynote presentation, I've had over 40 to 50 Action Academy members personally text me and say that this has fundamentally changed their lives and their businesses. This is a three-step framework that I talk about in this hour-long podcast episode today. So guys, you're going to want to listen all the way through to the end. If it starts to get a little woo-woo for you, just know that that is the actual meat and potatoes that will get you where you want to go. I break down each step of the framework through stories, through lessons, through punchlines, and through exercises for you guys to implement. So today, here is my keynote. And if you want to be in the room at one of these events at a five-star resort with 100 capital partners, investors, other freaking gangsters leaving corporate America, actionacademy.com or go in the show description, click the link, book a call. Happy to speak. Let's go.
So guys, what we are talking about today is going to be the post-acquisition playbook from stress to scale in three simple steps. So in Action Academy, we have a tendency to be a little hard on ourselves. So I was like, oh man, we were failing here to a degree. But we learn as we grow. What we realized in the very beginning was we had a thesis, we had a theory, and a lot of online education and a lot of communities, a lot of masterminds that are out there have this one theory, which is this.
That acquisition alone will get you freedom. So somewhere in this audience, Ben Call is feeling butterflies in his stomach. He's like, oh, you're telling me it's not just acquisition, it's operations. It's actually managing and running the assets, right? So the biggest line investing is that acquisition alone will get you freedom. This is something that I believed previously when it came to business buying and when it came to commercial real estate. But now since having done this for multiple years now, we're going on year three of Action Academy, which is insane. We're now realizing, okay, we've grown, we've matured a little bit, and it just is required for a little bit more nuance and a lot more operational knowledge as we progress. So we have currently skilled Action Academy. This will be an eight-figure company next year. So that's pretty cool. So give yourselves a round of applause, ladies. See y'all.
For us to be an eight-figure company, it means that you guys are doing about a billion dollars of volume in acquisition. So I mean, just to put that in the context. So that's very, very cool. So the biggest line of investing is that acquisition alone will get you freedom.
That you can buy a hotel, apartment buildings, or a small business, and congratulations, you're completely free. So who in here has bought these assets before? Like, yeah. So it's a lot to work on afterwards, right? So that's what we're going to be talking about in today's presentation because now that I've done some hotels and now that we're building a hotel, now we've got some businesses, there's a lot of processes and a lot of stuff that goes into six inches between your ears that we need to take care of in order to successfully scale. Through that process, I've also spent to the tune of, you'll see here, over half a million dollars personally in learning these skills. I can teach it to you guys for less than half a million dollars. So hopefully, you'll enjoy today's presentation.
I love this one. If you guys want to take, I'll tell you when is a good time to take a picture. This is going to take a picture of. All I want to know is where I'm going to die so I'll never go there. Charlie Munger is a personal idol of Ben's, it's a personal idol of mine. He was Warren Buffett's long-time business partner for multiple, multiple decades and so what his thesis was is, let's not talk about all the ways that this is going to go right.