**SPEAKER_1** (0:00)
This episode is brought to you by Accenture. When you're advertising operations fall out of sync, everything else follows. Spotify and Accenture are working together to reinvent the rhythm of ad sales. Using automation, analytics, and smarter workflows to simplify campaign delivery and access better data across the business. The result? Less time spent on operations, more time connecting brands with the moments and fandoms that matter most. Learn more at accenture.com/spotify.
**SPEAKER_2** (0:30)
Flowing ad budget on metrics that look great till the CFO sees them, that's bull spend and marketers are calling it out in Dashboard Confessions.
**SPEAKER_3** (0:39)
I remember telling my boss, it'll be good for the brand when leads were slow. Yeah, it wasn't.
**SPEAKER_2** (0:47)
Cut the bull spend. LinkedIn lets you target by company, job title, and more. Advertise on LinkedIn.
Spend $250 on your first campaign and get a $250 credit. linkedin.com/campaignterms and conditions apply.
**Matt O'Dowd** (1:00)
The universe is precisely 13.8 billion years old, or so our best scientific methods tell us.
But how do you learn the age of the universe when there's no trace left of its beginnings?
We see the same constellations on the night sky as did our astronomer ancestors. Familiar star maps are recorded in cave paintings tens of thousands of years old. We could be forgiven for assuming that the universe above is fixed and unchanging.
But the Earth was also thought to be timeless, until we learned to see billions of years of change in its geological layers. Well, the universe also changes and also had a beginning. In our recent episode, we learned how we calculate the age of the Earth based on radioactive decay in its most ancient rocks.
But there are no rocks from the beginning of the universe. There aren't even any photons from the time right after the Big Bang.
So today, we go deeper into deep time to understand how we can possibly have learned the birthday of the universe. Actually, you know what? Forget for a moment knowing the age of the universe. Our knowledge that the universe even had a beginning is relatively recent. Let's talk about that first. The discovery of the beginning of the universe corresponds to our discovery that there even is a universe outside the Milky Way galaxy. This is something we explored in our stellar series, but it's worth the review. At the beginning of the 20th century, astronomers were arguing about the nature of these faint fuzzy patches of light on the sky, known as spiral nebulae. Were they blobs of gas in the Milky Way, or vast, distant groups of stars? Other Milky Ways. Or as Immanuel Kant called them, island universes. We now call them galaxies. It all changed in the 1920s. First, Vesto Slipher found that the spiral nebulae are moving away from us at incredible speeds, based on their Doppler shift, the lengthening of the wavelengths of their light due to their motion. Then, Edwin Hubble figured out the distances to these objects by watching their stars pulse. He located a star type called a Cepheid variable, whose pulsation rate is proportional to its brightness, encapsulated in a simple period-luminosity relation. By measuring the pulsation rate, he could calculate its true brightness, undimmed by distance. He figured out that in order for these stars to appear so faint in his telescope, they had to be many millions of light years away. Combining Slyther's velocities, or redshifts, with Hubble's distances, we learned that essentially all galaxies are racing away from us, and the further the galaxy, the faster it seemed to be retreating. This was a shocking discovery. Until then...
**SPEAKER_5** (4:00)
Welcome to Sephora.
**SPEAKER_2** (4:02)
I'm looking for a perfume that's not too...
**SPEAKER_1** (4:04)
perfumey?
**SPEAKER_5** (4:06)
I got you. Serum Moisturizer, or...
**SPEAKER_6** (4:09)
Moisturizer Serum.
**SPEAKER_5** (4:10)
Let's get into layering.
**SPEAKER_1** (4:11)
My concealer is making me look worse?
**SPEAKER_7** (4:15)
Sounds like the wrong shade.
**SPEAKER_5** (4:17)
Let's get you matched.
**SPEAKER_8** (4:18)
There's only one store that really gets what you're going for.
**SPEAKER_9** (4:22)
Get beauty from people who get beauty.
**SPEAKER_2** (4:24)
Only at Sephora. Hi, I...
**SPEAKER_10** (4:27)
Let's get you a basket.
**Paris Hilton** (4:30)
Hey babes, it's Paris Hilton. So I was checking my points balance in the Hilton Honors app the other day, and yeah, I've got about a billion, which feels excessive, even for me. Just kidding. You can never have too many Hilton Honors points. And I want to do something iconic this summer. So I'm giving away all my Paris points. Just find somewhere you've always wanted to stay, then go to my socials or Hilton's and tell me about it. Just make sure you're a Hilton Honors member and I might be sending you Paris points, because when you want points that make your summer even hotter, it matters where you stay.
17 more minutes of transcript below
Try it now — copy, paste, done:
curl -H "x-api-key: pt_demo" \
https://spoken.md/transcripts/1000651996090
Works with Claude, ChatGPT, Cursor, and any agent that makes HTTP calls.
From $0.10 per transcript. No subscription. Credits never expire.
Using your own key:
curl -H "x-api-key: YOUR_KEY" \
https://spoken.md/transcripts/1000778867710