How We Cut 80 Hours of Business + Marketing Work Using These Workflows

Eric Siu (0:00)

In this video, I'm gonna show you how I cut 80 hours of real business and marketing work using these custom workflows. So I'm gonna show you the dynamics with these workflows. I'm gonna visualize them for you. I'm gonna show you the inputs, the outputs as well. And by the end of this, you're going to have what you need to be able to do this for your business as well. So I wanna give you real use cases here. I'm not here to tutor you on different new tools and things like that. I'm here to show you real business workflows. So let's get into it. So first and foremost, I wanna show you the output. So you can see the output here. We're getting more views on these YouTube videos over here. And in fact, the long form, we're getting more than 100% increase on long form views. So you can see this is compounding over time. And I can basically make whatever thumbnail I want. And that used to be like a 10 day ordeal just to get a video out, because you had so many cooks in the kitchen. But not only that, I'm showing you the views over here. You can see overall 31% plus more on views, but I've actually stopped doing the short form so I can focus more on long forms. But this is a thumbnail that I probably would have paid hundreds of dollars for, and it would have taken a long time to get together before. And I'm telling you, it's these custom workflows that allow me to do so. Not only that, you can see that the articles that we write on X are getting a decent amount of views. We're talking 16,000 here.

And if you look at, if you go over here, you can see, okay, this one just came out today, just like an hour or two ago, but 16,000, 15,000, 14,000. I'd have other ones where you can get tens of thousands or so, or even hundreds of thousands, and I've done that. But usually, this is already doing a pretty good job, and this is with these workflows. Now, the key thing for me is not only that it drives views, that it drives leads as well. So we're talking about leads that a company that might have raised $100 million recently that has actually come through very recently.

Earlier this week, I know the team talked to someone, and they do really well. They're like a property management company, and they deal with current institutional firms. And how did they hear of us? They were watching the YouTube videos.

But not only that, we're actively working on a new redesign right now. And this was a design using the workflows that we have, using the taste that we have over here. And I'm not going to say that this is perfect, but when you can create all these different screens over here very quickly, having service pages over here, that was just the home page that you saw, looking at how this looks, and then we can continue to tweak it, and then adding the ability to leave comments here if we want to.

And this is just a new way of working now. So honestly, this is probably saving more than 80 hours that I'm thinking of. And not only that, the first thing that I'm going to show you is actually this AEO SEO workflow that we have. I'm going to show you how this is diagrammed out. So you can see that this post over here has a table of contents. There's an overview over here. There's images in here. There's tables in here. There's embeddings in here. And to me, this is continually getting better over time, and this allows us to unlock how we scale out our content from an AEO SEO standpoint. So my point of showing you all this is that you can very much do this because a lot of this is... Your team can definitely help, but if you have the taste as a founder, so me as a marketer, I have the taste as a marketer, you can just go ahead and do this. So the first thing I want to show you actually from a workflow standpoint is this is Grokbot. So I have Grokbot open, and we made a team AEO SEO bot. So this is a bot over here that will gather information, it'll filter, draft, and check, and then the humans can decide what gets written and what goes live. And in fact, this is my first time seeing this with you. So I asked to draft it just for this video. So what does it do exactly? So every weekday, 8:35 a.m., it gathers ex-posts, YouTube, call themes. And what it does is just figures out, okay, based on the content that I have out there, it will ingest content, and it'll figure out, okay, what content have we actually published already? What's too close where we don't want to be publishing that? So we have a machine gate over here, and then the human will decide what to ship, and then over here, the machine will gate it again, and then basically deciding, is there good depth with it? Do we have statistics in there? Do we have the right statistics? Are these made up statistics? Do we have embeddings in there? Do we have images in there? And then we have humans will then review, publish, and then afterwards, we'll make sure that it's being indexed as well, and then we'll pace and get feedback on it, and we'll just continue to get better over time. So the cool thing is, this is an end-to-end solution. So not only does this get the work done for you from a workflow standpoint, but it also helps you have your humans focus on human work while your robots do robot work. And this workflow, I'm not even going to tell you it's perfect right now. I'm eyeballing it right now. I'm like, I can probably make this a little better because I want this to improve over time as well.