How to Scale a Profitable Agency with 0 Employees (Using AI Agents)

**Shaan Puri** (0:00)
My brain kind of exploded a little bit. I was like, oh, so any business, you can flip the sales model on its head. You could basically, instead of reaching out and saying, hey, would you like me to maybe do this for you if you pay me and hire me? And versus saying, check this out, I made this for you. You wanna work with me? Obviously, that's gonna be a better sales pitch, but now AI made that scalable. That was not scalable before.

**Matt Mazzeo** (0:19)
That's exactly right.

**Shaan Puri** (0:29)
If I think about Matt Mazzeo, I think about the word early. So whether it was investing in companies early, you were part of a portfolio that had Uber, had Twitter, had tons of hits, and you were early at CAA to the internet trend. You were saying, first one to assign kind of like YouTuber talent to a traditional Hollywood agency or get Hollywood talent to put stuff online. Now you're early-ish and early on the AI train. Like you've been texting me photos of myself and my house, but redesigned using a like AI style agent. So can we talk about this?

**Matt Mazzeo** (1:09)
It starts with my wife making fun of me. She's like, your entire closet is black and white. You don't buy clothes ever. Like you default to the same exact things. It's like a laughable thing. So we took a few months and lived in Japan and Korea. And everyone on every corner is the most stylish person you've ever seen. They're all put together. I'm like, what is it that they all look like they're out of a magazine and I look a schlub? And I realized that I've just never taken the time to do it. So I'm like, fine, I'm gonna try to train this AI model 03, which is spectacular now and has all the vision modeling. I'm gonna try to train it like a Korean color theorist. And that's where I'm gonna start. Have you ever heard of these things?

**Shaan Puri** (1:44)
So I've seen on TikTok the idea of color theory. So they like hold up a bunch of swatches and they're like, this one brings out your skin or this one clashes, avoid these. Do these, it's like an allergy test for fashion.

**Matt Mazzeo** (1:54)
That's right, perfect example. And people spend hundreds, thousands of dollars doing it. And if you get a stylist in the US., it's hundreds or thousands of dollars. It's like, again, it's one of these classic things rich people do that eventually AI will open to everybody. I'm gonna see if the vision models are good enough. So I run the color theory on myself and my wife and it tells me, okay, you're a soft autumn, which I was gonna say that. I appreciate that. For what it's worth, you're a dark winter, which I think is super interesting. But for me, it was like, here are your primary colors. And then I was like, okay, great. What do I need to avoid? And then it gives me a list of colors that I gotta wear. And it tells me how to put them together. And as I dig further and further into it, I'm like, oh, can you give me a capsule collection that I could do? And I'm like, give me brands that I like.
Here's my measurements on brands that I wear. Here's how I think about it. And I'm like, my wife and I are doing this. And we start building it for each other. And then we start productizing it for friends.

**Shaan Puri** (2:48)
And so you sent it to me and you were like, you basically sent me an AI version of me. And then it had me dressed up way better than I actually dress up. And then it was like, yeah, you can just push a button and it'll buy this outfit.

**Matt Mazzeo** (2:59)
That's where we're going to. So it's not there yet. And this is part of why people laugh at the AI rapper. But I actually think there's a huge moment in time to just be like, the rapper, you be the rapper and sell the service, sell the outcome and do the work for somebody before they even ask for it. I didn't ask you for selfies. I just found selfies of you. I didn't ask you for your fashion sense and your do you want a color theory. I just ran color theory on you. And I gave you a final output of here's a bunch of looks that you're going to look great in. And I got to the endpoint of what you actually want.