How To Raise Your Profile, Manage Your Reputation and Get Noticed - Warren Cass - #019

**Chris Williamson** (0:00)
Aloha from Waikiki. I am currently recording on a makeshift standing desk attached to the top of a fridge in a microwave on the Hawaiian island of Oahu. Now, there's an active volcano not very far away, and the world's loudest bin men outside as well. So if you hear some explosions, do not fret. It will just be the end of the world or the bins being collected. Now, before I forget, the Modern Wisdom YouTube channel is live. Very happy to say that we've nearly hit one million watch minutes within the space of the first month. It's absolutely crazy. The response to the Love Island podcast has been insane. Shout out to the British press for both promoting and misrepresenting what I said, but all exposure is good exposure as far as I'm concerned. The Love Island podcast is still not available on audio only, so if you want to check that out, you're going to have to head to the YouTube channel. Please hit subscribe as it would make me very happy. Coming up soon, I have the long-awaited sequel to Jordan Wallace, Paul Warrior and Tim Briggs from Reebok CrossFit Tyneside. We dominate nutrition and warrior programming. Plus, the world's only happy-ologist, positive psychology expert, Susanna Hallinan, will be dropping in to talk about happiness and her new book. But first, on to this week's guest. Warren Cass is an author, public speaker, businessman, entrepreneur and a specialist in influence and personal brand development. I've wanted to get him on the podcast for well over a year now. From before I even started, I knew that I wanted to get him on. I picked up his book, Influence, which will be linked in the show notes below, along with all of the partner, companion stuff that he gives away for free on his website.
I think to one degree or another, everybody requires influence in their lives. They need to be able to control how their personal brand comes across and they need to be able to communicate effectively. Now, this isn't just about being a go getter, chasing after the next big job or whatever it might be. This could just be being a better partner, being a better parent, being a better whatever. You need to be able to communicate effectively. You need to be able to control how your personal brand is projected out into the world. What is the sort of example that you are setting? What are the sort of things that other people, professionally, personally, say about you when you're not around? What is the kind of influence that you are having on your circles? Now, Warren takes us through a step-by-step personal brand and influence MOT. If you are someone who wants to improve their ability to communicate online or in person, their access to networks, their ability to influence others in a positive way, if you've always wanted to understand how neuro-linguistic programming works, even if you've always wanted to know what people's eyes looking in different directions during a conversation means, we go through it all. So get your pen and paper out, make sure that you're ready. Here we go. Warren Cass on influence.
Mr. Warren Cass, welcome to Modern Wisdom.

**Warren Cass** (3:49)
Thank you for having me, Chris. Great to be here.

**Chris Williamson** (3:51)
How are you today?

**Warren Cass** (3:53)
Bloody marvelous, you know, I've had a really, really busy month. I've got a couple of days in the office, which just, you know, catching up time. So yeah, really good, thank you.

**Chris Williamson** (4:00)
Fantastic, for a little bit of time to reset.

**Warren Cass** (4:03)
Yeah, you need it every now and then, don't you?

**Chris Williamson** (4:04)
Yeah, for sure, for sure. It's been a difficulty in getting hold of you, but I think that's a testament to how much you're in demand at the moment, speaking about the topics that you do.

**Warren Cass** (4:16)
Yeah, it's very flattering, but obviously we're here to talk about influence today, and as somebody like yourself who builds a personal brand, the bigger the brand gets, the more demand you get, and it's all good.

**Chris Williamson** (4:27)
Yeah, it becomes a bit circular, doesn't it? So you've touched on the word of the day there. Can you define what influence means to you?

**Warren Cass** (4:36)
Yeah, in very, very simple terms. It's a broad topic, but in very simple terms, for me, it's about affecting an outcome without having to force it.
Without having to force it also means, of course, without having to manipulate, you know, we live in a world where we're bombarded every single day with so many messages and some of it is misinformation and some of it's manipulation. But coming back to my definition of influence, influence is really when you can forward an idea or agenda without having to force it with people coming along because they want to, they've been inspired to. That's how I like to define influence.