How To Maximise Your Brain's Performance - Louisa Nicola - #425

**Chris Williamson** (0:00)
Hello friends, welcome back to the show. My guest today is Louisa Nicola. She's a clinical neuroscientist, neurophysiologist and a high performance coach. Maximizing performance isn't just about being as physically fit as possible. It's ensuring that your brain is operating at its peak condition all the time. Louisa works with NBA superstars and trading floor managers to refine and enhance their brain function using the latest research. Expect to learn Louisa's non-negotiable supplements for brain health, how to get to sleep more quickly at night, why throwing a tennis ball at a wall is good for your mind, the impact of sleep on brain performance, Louisa's training protocol for maximizing cognitive function, how to stay calm under pressure and much more. This is a topic that I've been thinking about for a long time, which is that very few people outside of sport treat their chosen pursuit with the same level of care and attention and rigor that athletes do. And now what you're finding is coaches with an athletic and sporting background moving out of sport and into other areas like coaching trading floor managers on how to get the most out of their performance. And I think increasingly you're going to see people take that more granular, more athletic style approach to their performance in different domains. In other news, this episode is brought to you by Pure Sport CBD. You might be anxious, stressed or struggling to focus. Pure Sport's ultra-high quality CBD can help to relax your mind and soothe your body. If you are struggling to switch off and sleep on a night time, their Unwind Blend is an all-natural mix of CBD and Valerian Root and Chamomile and Lavender and Vitamin B. It's an essential group of vitamins that the body needs every day which helps to reduce stress and enhance your mood. You'll find yourself falling to sleep easier on a night time, staying asleep more throughout the night and waking up feeling more rested and revitalized in the morning. It's my favorite product from them. Also, they have pure CBD, they have Rolons, they have oils, anything that you need. If you've been thinking that you want to start trying CBD, this is the perfect place to go. They ship internationally, so no matter where you are, you can get it direct to your door. And every product that they produce is double third party tested by two separate companies. So every batch is tested. It is the highest caliber stuff that you can get. Head to bit.ly slash CBD Wisdom. That's BIT dot ly slash CBD Wisdom. And the code MW20 at checkout will get you 20% off everything site wide. And it is international shipping, bit.ly slash CBD Wisdom and MW20 at checkout. In other other news, this episode is brought to you by DW Aligners. You can get the perfect straight smile that you have always dreamed of 70% cheaper than other invisible align methods. Their digital system means that you can skip regular trips to the dentist by using their at-home impression kit, digital scanners around the UK and their dental monitoring system. Diamond White can create a fast treatment for a fraction of the price compared to traditional methods. It's an easier, quicker and cheaper way to get the smile that you've always dreamed of while still receiving all the support and expertise that you would traditionally. Plus, they also offer great finance plans. You're appointed a treatment coordinator who helps you every step of the way. You can even use the app to message your dentist and ask questions. If you have any, you get a bunch of aligners. You put them in and incrementally over time, you change them. They adjust your teeth, creating a straighter smile. You also get a free Diamond White whitening kit. So not only do you now have straight teeth, but you also have white teeth. And within three to six months, you can have the perfect smile that you want. Head to dwaligners.co.uk/modernwisdom.
That's dwaligners.co.uk/modernwisdom to check out all the packages they have and to get it for 70% cheaper than everybody else. But now it's time for the wise and wonderful Louisa Nicola.
Louisa Nicola, welcome to the show.

**Louisa Nicola** (4:19)
Chris, so happy to be here.

**Chris Williamson** (4:21)
How would you describe what you do for work?

**Louisa Nicola** (4:24)
Well, my company, NeuroAthletics, is literally the intersection of neuroscience and athletic performance. Around six years ago, I would say, six years ago, 2016, I saw a gap in that market where I was looking at athletes, I was training athletes, I had a neuroscience background, and I thought, why is everybody obsessed with making these athletes better by just working on their speed and agility? Why are we not working on their brains? The brain is the powerhouse of the entire system. So that's what I did. I just started my company and started working on the brain.