How to Make Customers Instantly Trust You & Your Product - Jeff Byers

**Charles Schwartz** (0:00)
Welcome to the Proven Podcast, where we don't care what you think, only what you can prove. On this episode, Jeff Byers, the former NFL lineman turned CEO of Momentous, who's built a brand trusted by elite military units, pro athletes and high performers inside a $200 billion supplement industry plagued by hype and broken promises, lays out how to lead with relentless consistency, cut through the noise of a messy market, and earn trust where almost no one else has.
The show starts now. Artie, welcome back to the show. Jeff, I'm excited to have you on here, man.

**Jeff Byers** (0:37)
Yeah, likewise.

**Charles Schwartz** (0:39)
So you've done some stuff that most people haven't done before. You're going after a complete bazillion dollar industry, one that regrettably I know a lot of it. For the four or five people who don't know of what you've done, both professionally in the corporate world, but also in the professional sports world, can you tell us a little bit who you are and what you've done?

**Jeff Byers** (0:57)
Yeah, I'm Jeff Byers. I'm the CEO and co-founder of a company called Momentous. We're leading nutritional supplement and sports nutrition company. My background is a bit different and unique. I had an incredible opportunity. I played four years in the NFL. I was an offensive lineman, journeyman. I say I did a lot of practicing because I did do a lot of practicing, and I was lucky enough to play in a handful of games and all that. But if you know who I am from my NFL days, you were a pretty big die-hard Panthers fan as a whole.
But when I retired, I always knew there was life after football. I jumped into an early stage biotech that ultimately led me to momentous as it is today. But my vision and goal was never to be a supplement company CEO. I actually said no for a long time. And the business I started, we didn't transition into a supplement company until 2021 The middle of 2021, when I acquired and merged two businesses together, that really thrust us into this sports and nutrition, nutritional supplement category. And it's been an incredible journey. But the reason why I didn't want to be in it is kind of why we're having a talk. It's like, our industry is messy, my industry is messy. There's a lot of BS. People don't know what to believe. It's confusing. There's no oversight on air. And so you can really do whatever you want, say whatever you want.
But the industry is over $200 billion.
And the state of society is as sick and as unhappy as it's ever been. And when you think about what is the role of a supplement is to help you be more healthy and be more happy. And that's a lot of things what people are claiming that supplements do. The fact of the matter, supplements are supplemental to everything else you do in your life. And we've got to fix that other stuff too. But there is no way that the health and happiness of society should be declining while my industry is skyrocketing. So I fundamentally believe there's something broken and that has to do with trust and transparency and efficacy and cutting the noise and the BS out of a really big, big category.

**Charles Schwartz** (3:08)
So what you're saying is I can't eat Dairy Queen nonstop and then just take a supplement to offset it? God, you're ruining for me Jeff, dude, come on.

**Jeff Byers** (3:15)
So I am ruining it.

**Charles Schwartz** (3:16)
You're ruining for me, I appreciate it.
I appreciate it though. So okay, there's a couple of things that I wanted to chitchat about this because you've attacked an industry, a lot of people go after industries where it's not as big and it's not as aggressive as the industry you've gone into it. But again, you're an office of alignment. This is what you do. You have a different exposure to things. One of the things since you played professional sports, I played semi-professional sports. One of the things we're taught really early on is we get access to resources and tools and just everything across the board, be it people that the average public doesn't see. They look at someone like Usain Bolt and go, if I get up every day, I'm going to run every day, and it's the same as what he's doing.
It's not even remotely close. Can you tell me where the things in business where you've walked into saying, hey, I've had these elite things in the NFL, these elite training things my entire life. What are some of the elite things that you've done in order to attack this industry?