How to Get Your Business Recommended by ChatGPT, Claude and Other AI Search Tools

**Kayvon Kay** (0:00)
10 million impressions from ChatGPT.
Zero dollars in ad spend. That's not a typo. That's what today's guest pulled off, and it won her Campaign of the Year from the American Marketing Association. Anya Cheng spent her career leading product at Meta and eBay. Then she walked away and built Taelor, an AI styling company that dresses busy men so they can get the job, get the date, and close the deal. But here's why this episode matters to you. Anya cracked the new search game. People aren't googling anymore. They're asking AI, and she figured out how to make her company the answer. If you're building a brand, selling anything, or wondering why your traffic is drying up, this is the playbook. Let's unlock it.
Anya, welcome to the show.
I'm excited to have you. I think what you're doing is amazing. So just for the listeners here, today is a little different episode here. Today is not about what you're doing in your business or how you're doing it in your marketing. Today is how you show up. How are you looking when you're going into the meetings? How are you dressing? Anya has created what I think is a phenomenal opportunity for people to be able to get onto a subscription and wear high designer fashion at half the fraction of the cost. So Anya, all the way from the Silicon Valley, working with AI companies and startups, stepped out and created taelor.ai. Tell us all about that, Anya.

**Anya Cheng** (1:42)
Yeah, so at Taelor, we help people to look great without doing shopping or laundry. And how does it work is that we offer AI stylists for people and then send people real clothes for them to rent.
So we say, unfortunately, you are in Vancouver, but anyone in the US, people signed up, pay a monthly fee, and we send them real clothes for them to rent. And after renting the clothes, they can decide if they want to buy it or just simply wear it for a couple of weeks. Say you travel to New York, you can change your address to New York's hotel. So the clothes arrive in the hotel, hold weeks that you can look great. And once you're done, you turn the dirty clothes into a prepaid envelope, give it to the hotel lobby, you can go home without doing any laundry. So no more shopping or laundry.

**Kayvon Kay** (2:33)
I love the concept. And I just want to make sure people understand this. This is basically you can rent high fashion. When we talk about high fashion, we say like it was medium to high, I believe.

**Anya Cheng** (2:46)
It's high quality. It may not be high fashion because sometimes high fashion, they are fashionable, but may not be high quality. So we offer only high quality brands. They might be the most well-known brands such as Johnson & Murphy, Bonovo, Marin there, and BYOT cuts. Or it might be emerging brands that were really cool, that's trendy. Or they might be most well-known, amazing brands in UK, in Canada, in Japan, but not yet available in the US yet. So high quality brands.

**Kayvon Kay** (3:21)
However, I think it's important to discuss this first is, you get on and you get a consultation of your look. So if you're someone who's going through, say, I don't know what my vibe is, or I'm going through a brand, a new brand change, or I'm trying to find a style. I see all these people with cool style. How do I get style? You'll sit with one of your brand consultants, is that correct?

**Anya Cheng** (3:46)
That's right, so we have a few human stylists behind, and then behind their workflow, there is obviously powerful AI to help those human stylists. But for a customer, they interact with a professional stylist who have 10 years of experience, and then those stylists to talk to you and figure out what is best for you, like getting a job, getting a day or close a deal. Most important is for people about their goals. We help our customer to achieve their goals. For example, we go to a conference. One of our customers, he says, I want to close a deal there. And our stylist decides to send him a Dolphin print shirt.
He's like, what? Why?
Our customer said, give it a try. For conferences, it's all about conversation opener. And he will close. People stop. I say, not sure. Interesting. Sure. And they start a conversation. And of course, he close the deal. And that's what we do to help people achieve their goals.

**Kayvon Kay** (4:46)
It was very unique and really understanding what it is you're trying to achieve, find the style to adopt to that, and then sending them the clothes, and then wearing it, and then shipping it back.