How to get press for your product | Jason Feifer (editor in chief of Entrepreneur magazine)

**Jason Feifer** (0:00)
The editor, the writer, they, like I'll just say it as plainly as possible, they don't care about you. They don't care about you.
They care about their reader, or their listener, or their viewer. That's who they care about. That's who they're serving. And if you can be of use to them in sharing the kinds of information that they are looking to serve their audience, then you can get what you want. But you can't treat them like a service provider because they're not.
And so you have to approach them with an understanding of what they're trying to do for their audience and how you can fit into that. Because if you don't, they are not interested in you.

**Lenny Rachitsky** (0:46)
Today, my guest is Jason Feifer. Jason is editor in chief at Entrepreneur Magazine, previously an editor at Fast Company and a number of other magazines. He's also an author, podcast host, keynote speaker and startup advisor. In our conversation, we get incredibly tactical about how to get press for your product. Jason shares how to pitch a journalist, how to find the right journalist to pitch, what publications to consider, why freelance writers are more likely to write about your story, why the mission of the publication is so important in how you pitch them, plus what channels to use to reach out to journalists, how to think about your goals and what success looks like from getting press. So much more, I learned a ton from this conversation and if you're looking to get press for your stuff, you will find so much value here. With that, I bring you Jason Feifer after a short word from our sponsors.
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Jason, thank you so much for being here and welcome to the podcast.

**Jason Feifer** (4:13)
Lenny, thanks for having me.

**Lenny Rachitsky** (4:14)
It's absolutely my pleasure. We've actually collaborated on a couple things recently. And as we were chatting about some stuff, I was asking for advice on how to help a startup I'm working with get press.
And you shared a bunch of killer advice. And so I asked if you could just come on this podcast and share similar advice for how to help startups get press. And here we are.