How to build a $1M+ startup using AI (Full Tutorial)

**Sam Parr** (0:00)
All right, everyone, before we get into the episode, I have a quick announcement. So if you're hearing this, that means you're listening on a podcasting app like Spotify. And this episode will be a lot better if you go and watch it on YouTube. And the reason being is we had our friend Greg Isenberg on the pod, and we asked him to use AI to come up with a business idea and implement it in only one hour. And to put the pressure on, we actually had him screen share so we could see exactly what he was doing. And it was mind-blowing. And so if you're working out, if you're on a run, if you're on the train and you're listening to this via podcasting apps, it's fine, you could still listen and get a lot of value. But if you can, go to our YouTube page, My First Million, and watch this, and I think it'll make a lot more sense. All right, enjoy the episode.

**Greg Isenberg** (0:46)
I think I'm going to blow your mind today. By the end of this episode, Sam, we're going to see me replace a developer, a salesperson, a designer, a marketer, a researcher, a product manager with AI agents.

**Sam Parr** (0:59)
Okay, I'm in. Are you going to tailor this to someone like me, who's like a Neanderthal?

**Greg Isenberg** (1:14)
I'm going to tailor this to anyone who is an idea person. So anyone who listens to your podcast, My First Million, or my podcast, the Startup Ideas Podcast, anyone who considers themselves an idea person, solopreneur, someone who wants to side hustle, someone who wants a business to make money and is interested in trends and ideas.

**Sam Parr** (1:34)
Okay, I'm into this dude.

**Greg Isenberg** (1:37)
Okay, so we're going to go through six steps. The first is how to find the right idea and trend. The second is sketching out the idea. I'm going to talk about the tools I use. I'm also going to give away all the workflows so people can just copy them. We're going to scope out the MVP using a tool called Manus. We're going to Vibe code a prototype using Bolt.new. We're going to Vibe market the business and automate it using Lindy AI. And then we're going to use an AI agent product manager using idea browser.

**Sam Parr** (2:04)
Because I'm above the age of 30, I feel a little uncomfortable using the word Vibe, but do we get a pass? Can I say the V word?

**Greg Isenberg** (2:11)
You can say the V word. I don't know. Let's, yeah, well, for now, we can both say the V word, even though it's cringe as hell.

**Sam Parr** (2:18)
All right. I'll try it on.

**Greg Isenberg** (2:20)
Let's get into it.

**Sam Parr** (2:22)
All right. So what's the first step?

**Greg Isenberg** (2:24)
The first step is, I'm assuming you don't have an idea.

**Sam Parr** (2:28)
Okay.

**Greg Isenberg** (2:28)
So let's go find an idea. So every single day, ideabrowser.com, this is actually, I created this for myself.

**Sam Parr** (2:36)
Okay.

**Greg Isenberg** (2:37)
So it basically uses, so every single day, a new idea comes with a trend. So today's idea is to create an AI SEO agency, and it gives you a name, LLM Boost. And it basically says that there's 400 million people questioning ChatGBT, et cetera. Someone should start an agency specializing in LLM, Large Language Model, SEO.

**Sam Parr** (3:01)
Did your methodology give you this idea for ideabrowser.com?

**Greg Isenberg** (3:07)
100%. This is basically productized, Greg. And like, I basically, I run a holding company as my day job and we're constantly incubating and investing in ideas.
So, we basically said, how can we have an unfair advantage using AI to find the latest trends and ideas?

**Sam Parr** (3:22)
All right. I'm into this.

**Greg Isenberg** (3:24)
But there's a twist. So, it says, we're going to offer a free AI-powered audit quiz that instantly shows businesses where they rank in AI searches. Most will be shocked they don't exist. And then we're going to sell premium optimization services to fix it. So, for example, like Hampton, I don't know how much of your traffic is organic SEO?

**Sam Parr** (3:44)
Let's say a thousand people a day from search.

**Greg Isenberg** (3:46)
What people are noticing is that LLM search as a part of organic search is maybe now five or ten percent.

**Sam Parr** (3:52)
Dude, we are just now getting people, we have gotten a bunch of people who have signed up and they found us via ChatGPT.

**Greg Isenberg** (3:58)
Right. So it would be cool if Hampton, for example, would show up more often.