How to Blow Up on YouTube SO FAST It Feels Illegal

Richard (0:00)

What's up, everybody? Welcome, Brent, to the 1of10 Podcast.

Brent (0:04)

Happy to be here. Thanks for having me.

Richard (0:06)

He's been at 1of10 for over a year, and he's consistently blew up channels. He himself blew from zero to 160,000 subscribers, but also across all niches, hundreds of millions of views across all kinds. And today, he's gonna talk about all the behind the scenes and top processes on how you guys can do it on your own.

And so, I want to start straight with, what's your biggest win?

Brent (0:32)

Ooh, biggest win.

I would say probably the work that I did with Tiffany at the Real Estate Lawyer channel.

So basically, Tiffany came to us a number of months back. And just for some background, her channel, she is a real estate lawyer, and basically she has a lot of authority in, I'll call it the IRL world, being a lawyer. That's kind of like just some baked in authority. And she basically has a channel where she talks about real estate law. So when she came to us, she was averaging maybe a couple of hundred, like 500 to 800, occasionally getting 1000 views or so. And then in the first couple of videos that we worked with her, we were able to get multiple videos over 100,000, and then even a couple of videos, well, one video over a million right here, and then a couple close to a million.

Richard (1:24)

What do you think was the biggest on-log from going to 1000 views per video to tens of thousands, hundreds of thousands now?

Brent (1:31)

Yeah, so the biggest thing by far was doubling down an absurd amount on winning interest topics. One of the first things that I did when I started working with this channel was I'm a big proponent of using AI and using efficiency where you can. So I actually downloaded basically her whole back catalog of videos. And basically what I was looking for was any sort of data or trends or patterns that I could see in the titles and the ideas for her channel. Because whenever I start with a client, the best way to win and especially the best way to win early is to double down on things that have performed well on the channel so far. So that can basically mean doubling down on the interest topics or the subjects of the video, or it can also be doubling down on the format of the video. And what was really interesting about Tiffany's channel in particular was when we looked at the data, there were really two trends that we saw.

The first trend was basically this phrase that was lawyer explains XYZ, and that was part of the title structure. So it was like a typical authority based title of having a lot of authority with your title and then you're explaining some sort of topic. But then the other thing that was really interesting was the specific interest topic of easement. Now, I'm not exactly a real estate lawyer, a law expert by any means, but essentially it has to do with access to land on property and things like that. But what was really helpful with using AI was I basically just did a cross analysis and looked at all the different titles that used just lawyer explains, then I looked at all the titles that just use easements, and then I looked at the titles that had both, and basically the data pretty clearly showed that the biggest outlier on her channel was the interest topic of easements. So what we did, which kind of seemed a little bit crazy at the time, because easements is a really, really small niche topic in real estate law, but we basically doubled down three videos in a row. So you can see that this first video here is easement and right away, then it's lawyer explains for easement red flags homebuyers should never ignore, then lawyer explains five easements that decrease the value of homes.

And what we basically, the goal of that was we wanted to just basically build momentum on the channel. We knew that easement was a winning topic, and the thought was if we could just double down on what the algorithm was showing us, that people basically were wanting to watch, we could get really strong momentum on the channel, and that would allow us to then start to branch out to other topics, because we essentially had enough returning viewership, where we could start to experiment with ideas and interest topics that were a little bit more broad.

Richard (4:18)

And actually, everyone listening could have found out if they use our trending format, which we can see here blew up as the expert explains, right? And using the interest topic that makes sense in your niche, but if you came up with that format, then maybe you could have blown up as well. And actually, we're also releasing a brand new feature, which is our video editor tool. With this editor, how it differentiates is, we've created the best autocut in the world. It scans your video, understands the different takes, for example, here, take one, take two, take three, chooses the best, and then brings it all together. So for example, this video was initially, all the gray area was cut out, all silences, all repetitions, and then cuts it into a one minute, seven video. So something that took hours now just takes a couple of minutes. So check it out, it's 1of10.com/videoeditor.