How to Automate Lead Gen + Outreach with Claude Fable 5.1

Julian Goldie (0:00)

Today, I'm going to show you a powerful system. The literally in like one single prompt automated our lead generation using ClaudeFable 5.1. And this is a system I basically gave the AI agent along with my API keys. And then from there, it's fully drafted, all the emails on the lead outreach, found relevant leads, personalized the whole campaign, written it for me and then drafted emails inside my Gmail account, which you can see over here. And I could actually tell Claude to just send them if I wanted to. The other cool thing about this is we can book the slots. So we can book everything into our calendar when we're doing the lead generation. So it's pretty much a full lead generation pipeline that you can run start to finish. And the great thing is once Claude has these details, you can have it as a project. The other cool thing is here, this would work with Hermes, it would work with Codex, it obviously works with Claude. You can run it with pretty much any AI agent using the same system. And I'll talk you through exactly how it works.

So shout out to Sharon who actually requested this tutorial. That's why we've created and set up the lead generation system and let's get straight into setting up for you. So first thing you need is a Hunter IO API key. Where did you get that from?

You can go to Hunter IO, sign up for a free account and then get a free API key from there. It takes a couple of minutes. You're also going to need a calendar for bookings. Now, you can get your AI agent to do this for you. But for me personally, I think it's always better if someone can just click into a page and book in a call. I actually use high level for this. You can use whatever you want.

Another good option is Calendly.

Calendly is pretty good, but you need some sort of calendar that you can send to potential clients so they can book into your calendar and schedule a call.

And then your AI agent needs to be connected to your e-mails. So for example, if we're looking at Claude here, we would go into our settings, go to connectors, and then inside connectors, we can connect Gmail. Now, if you do want automatic bookings into your calendar, you could connect your calendar as well. I just don't think that's going to work as smoothly, and that's why I prefer to send out a link straight to the calendar on the average e-mails.

So we've covered Honda to get the leads. We've covered Calendly to do the bookings, and we've covered giving e-mails to our AI agent, so it can actually send the e-mails for us. Now, when it came to actually giving the prompt to Claude, literally all we did is we started a new chat. So start a new chat and make sure it has access to a separate folder for lead generation. So everything related to lead generation is going to go inside that folder, and you can do this inside Claude or anything like that, but I'm just focusing on Claude, but you can do this inside Codex however you want. Now once you've done that, you're then going to say generate the leads with Hunter, bookings use the calendar, write the outreach emails with Claude, send the emails with Claude, and I literally just said as a test to make sure this works, can you run a test for my agency trying to find SEO agencies we can white label with so agencies that will potentially be interested in link building. It took about 10 minutes to run through all the steps. So if you look here, it verified the Hunter API key, saw we were on the free plan, filtered down to leads in the SEO niche, because that's what we're writing and sending the email for, and then narrowed it down to 376 relevant domains. From there, it excluded anyone who wasn't relevant, found us 20 contacts, because again, we're on the free plan, but you could find a lot more if you wanted to, if you're on the paid Hunter API plan, and then found the top decision maker at each agency and actually verified the emails as well. This is important because a lot of emails bounce if you don't verify them, if you don't check whether they're going to bounce or not in advance. So what you can do is you can actually get Hunter to check and verify the emails, and that's included in the API setup. From there, it actually started writing the 20 personalized outreach emails using the Gmail connector, and that was pretty much it. Now, you can get it to send, I got it to draft, and you can see an example for the personalized draft email here. Obviously, you just change this link and correct it to the right one. Pretty much everything is inside there ready to go. So it's fully personalized. The first few lines, including the brand, the name of the person, why we're relevant, et cetera. I think you could make that even better, but this is just a quick example. But if you wanted to add more layers of personalization to the outreach email, well, you just ask your AI agent to do it. And that's pretty much it. That's the whole system. You could also go inside Claude and say, hey, make sure that you send these emails, follow up every seven days, and reply to anyone who replies to our outreach campaign. So if you wanted your AI agent to send the emails, reply to them, manage your inbox, well, it can already do that because it's connected to our calendar, and you could set up a routine to do that daily as well. So that's basically the whole pipeline, right? It goes from Hunter to Claude to Gmail, finds companies matching your ideal customer profile, verifies decision makers, writes a personalized cold email for each, and drops them into Gmail as a draft. Then you review and you send. A few things which you might already know if you're familiar with email and lead outreach is that you just want to make sure when you're sending, send from a company domain, also make sure that you only send a few emails at once. If you are warming this up on a new domain. Additionally, you want to personalize the email as much as you possibly can, the more personalized, the better. And you could change the ICP to whatever you want. I use SEO agencies for my SEO agency in this example, but you could use it for however you want. And you could send much bigger batches if you are on the Hunter pay plan as well. You can see an example of the first email. And bear in mind this is running with Python, but Claude is doing all the technical stuff in the background. So literally all you do is you give it this prompt in the API keys. That's it. As simple as that. But in the background, it's doing all the technical stuff for you. You might also wonder what's the standard reply rate. I'll probably estimate about 3 to 8 percent on cold email if it's personalized enough. Claude can actually send the emails for you directly if you specify it. You could go to instantly as well. If you were sending more than like 50 emails a day, I'd probably switch to instantly, which is a custom designed SAS tool for this. And you don't just have to use Hunter. You could use, for example, Apollo as an API, but Hunter just has a free plan. I want to show you a quick example. So that's basically it. That's the whole system step by step and exactly how it works. Again, thank you, Sharon, for that question. That was easier than I expected. It's actually much easier than it used to be because Claude Fable 5.1 is much better. With Astra 6, it would be pretty good too. And just make sure you do schedule in that routine daily so that it sends emails for you. And if you're watching this, and you want personalized video tutorials on me, you want to generate more leads, maybe you want to get more customers, you can get all of my best workflows inside the AI Profit Boarding Community. Link in the comments description, or just go to the aiprofitbording.com. Inside the community, you can ask questions, get help and support. I personally have some tutorials like this. Plus, it's an amazing community of great people to connect with. Inside the calendar, you can actually jump on weekly coaching calls where we talk about lead generation systems, how to get more leads, how to get more customers. And inside the classroom, you can actually jump on our new trainings. We've got loads of good playbooks on lead generation, how to automate stuff, how to save time. And inside the map, you can meet people in your local area who are building out with AI agents. Plus, you can get the full guide on lead generation and request tutorials from me. So I'll see you inside there. Link in the comments description, or just go to theoutoffootball.com. Thanks for watching.