How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian, Miro, Segment, 1Password)

**Carilu Dietrich** (0:00)
In order to get hypergrowth, you have to have organic inbound and viral word of mouth.
You can't pay enough to grow at those rates and have a viable company. The biggest thing is an amazing product that people love to use. I mean, ChatGPT is the most hypergrowth product that we've seen in history potentially because people are so excited to use it, and it's working in interesting ways. And then I think the third thing is really riding the lightning, I would call it, hypergrowth companies go through the stages of growth that would take other companies five years or 10 years, right? They're going from 10 to 50, they're going from 50 to 100, they're going from 100 to 200, they're jumping. And so they really need to kind of keep hiring 2X and 3X leaders who have seen the next stage of growth because it's going to be here before you know it.

**Lenny Rachitsky** (0:54)
Welcome to Lenny's Podcast where I interview world-class product leaders and growth experts to learn from their hard-won experiences building and growing today's most successful products. Today my guest is Carilu Dietrich. Carilu is a former CMO and has advised the CEOs and CMOs of hypergrowth B2B companies like Segment, Miro, 1Password, build.com, Productboard, Sprout Social, Weights & Biases, and most notably was head of marketing at Atlassian through their IPO. In today's episode, we cover what hypergrowth companies have in common, how to make big changes to your growth strategy to unlock new channels of growth, why CEOs don't trust CMOs and why most CMOs get fired, also why most CPOs get fired, plus the benefits of waiting a long time to hire your first salesperson, bundling strategy, and a ton of incredibly insightful career advice. A huge thank you to Elena Verna for suggesting Carilu for the podcast. And with that, I bring you Carilu Dietrich after a short word from our sponsors.
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Carilu, welcome to the podcast.