How the Top 1% of Marketers Use AI Agents Today

Eric Siu (0:00)

AI is changing everything, and if you want to be a top 1% marketer, you can't just do the same thing that you were doing even a year ago. Everything is changing from a workflow standpoint. I'm going to show you exactly what you need to do to be a top 1% marketer. And in fact, we are hiring these top 1% marketers as well. More on that later. So what I have on my screen right here, I'm just going to show you a couple of examples. This is what my YouTube channel looks like, right? And I'm focused on driving not only views, but views that are relevant views that can drive leads. And so you can see my channel here, the thumbnails, the editing, all that is done by AI now, right? So like 18K over here, 7400, 14K, 15K, 11K, 21K, 15K views over here, 12K, 14K, and 28 over here, 16, right? And so, and 15 over here. Now, when you look at the before, I was like 887, 1,453, 1,800, 466, 437, 744 It made me not want to record anymore because burnout comes from not seeing progress. And so, what I'm showing you over here is, okay, that's great. Not only that, for Instagram posts, this one I just put up yesterday.

It was a webinar that I did with Cody Shender, but then I had a skill. I was just like, oh, well, you know what? Well, why don't we just try pushing over to Instagram and then boom, 28,000 views on this one, right? Which is really good.

And then even over here, I can show you the type of SEO content we're putting out now. It's not just slop, right? And so it is taking, and I'm going to break out how these systems work for you in a little bit, and also share where you can go get these as well. So you want to stay till the end. But I'm just looking at our blog post over here. I'm like, okay, this is well formatted, right? There's tables in here.

There's images in here. There's stats, it even cites the video that it pulled this from. There's a table of contents in here as well. There's internal links, there's external links. It also pulls from other sources with statistics too. There's images here too, right? So my point of showing you all this is that this stuff is only going to get better over time, okay? So the cool thing is, this is all very doable. And in fact, this will make your work a lot more enjoyable, right? So I'm going to show you the different systems that I'm using across different tools. So you can go about doing this in a way that makes your work more enjoyable and makes it so you look forward to coming to work every single day. That is the objective because the work that we want to do, we want to feel like we're not only being useful, not only that we're contributing, but we're having fun as we're doing it. So let's get into it. So the first thing that I want to show you is Grokbot. So I'm going to show you Grokbot, I'm going to show you how I use Muse, I'm going to show you how you use the new OpenAI Dots. I'm going to show you how you go about using Hermes as well, and how you can use all these harnesses, and how you should think about your day-to-day work, and what you should undo from old habits that just don't make sense anymore. Because keep in mind, we want to be doing tasks that only humans can do. Robots should be focused on robot work, humans should be focused on human work. The problem is, human inertia is a very real thing, right? And so we still have a long way to go, right? And so let me show you this. So you can see that I'm using this YouTube demand radar bot over here. And this is actually literally for the two videos that I'm recording right now. So we're talking about the top 1% marketer and top 1% founder, right? And what this does every week, it'll take a look at YouTube channels and it'll be like, oh, okay, hey, this channel for marketing gets the grain. They're talking about AI marketing teams that run themselves, okay?

Well, then it sends me some ideas. We think, you know, maybe you should go for, you know, how, you know, an AI marketing team that runs itself, which is basically this video. I'm kind of talking about how, and the reason why I'm doing this video too, is to show you how to do it, but also show my team and also future team members, how to do this, because this is the expectation in terms of how I expect my team members to work, right? You know, Google traffic dropping because AI answers the question. One person can do what used to take a team to do, right? So it's like, oh, this video happens on three channels over here, this one happens on six channels, this one on four or five, okay? So biggest video on this one is like, hey, should we do this? And by the way, like if I miss one, it's like, hey, you know, the attention has cooled off for this video, maybe let's not do this one. Talks about how many views were on that one, right? So this is not bad. And it uses the YouTube API. So why am I showing you this one first and foremost? It's because this is a form of marketing, right? And so when I look at how we also think about the AEO SEO piece, well, we have that AEO SEO bot, right? And I'm going to show you the team version of this in a moment, but what this does is it combines a handful of things. What it does is it will look at our external content. So like the content I pushed to YouTube, podcasts or whatever, it'll look at our internal content. Anything I might have said internally that seems like a content spike that can go out externally, because usually your best content is going to come from internal conversations that you're having. That's what I truly believe.