How the Mentor of Mentors Monetizes Expertise - Victor Damasio

**Charles Schwartz** (0:00)
Welcome to the Proven Podcast, where we don't care what you think, only what you can prove. On this episode, Victor Damasio, the Brazilian attorney who walked away from law to build a 700,000 person following and a seven-figure mentorship empire, shares exactly how to get paid for what you know. How to land your first client, build a high ticket offer from scratch, and create a community that sticks around for over a decade.
The show starts now. All right, everybody, welcome back to the show. I'm excited to have Victor who arguably has the best energy I've ever met in my entire life. Victor, thanks for being on the show, man.

**Victor Damasio** (0:36)
I'm so grateful for being here, so thanks for having me.

**Charles Schwartz** (0:40)
So for the four or five people, I know you're huge in Brazil, but you're not huge in the United States yet, which we're working on fixing that. Can you kind of tell people who you are and what you've done, and kind of give some insights?

**Victor Damasio** (0:53)
Okay. So I'm from Brazil. In Brazil, I have a huge audience, 700,000 people on Instagram, 200,000 people on YouTube. I guess there's something in here. But in US, no one knows me yet. So yeah, I love what I do in Brazil. I'm an attorney, I'm a lawyer by default. So that's what I studied.
That's what I graduated from, but that's not my life now. What I do now is that I teach people how to be paid with their knowledge, to be paid for what they know and not what they do.

**Charles Schwartz** (1:29)
It's one of the things that you've been proven with is you turn your passion into profits, which a lot of people talk a lot of trash, that they can do it. You're the only person I know that actually can do it. So walk me through that. If someone wants to turn their passion or what they're good at into a profit, how do you do that? How do you walk them through that process?

**Victor Damasio** (1:53)
There are several ways of doing this. But one of those is just teaching people what you know.
I don't believe that you need to be number one to teach people. You just need to be a couple of steps ahead than the people you want to help. So if you are like a medical doctor for 10 years, maybe you can help someone that just graduated. So you don't need to be number one. You just need to be eager to help those people. And how do you do that? You just extend your hands. You just say, hey, I'm here to help XYZ.
And if you've been seeding people, if you've been helping people throughout time, if you've been just like all over and sharing with people what you know, sooner or later, if you make an offer, maybe they could just say yes to whatever selling. Could be a course, could be a mentorship program, could be a mastermind or something like this.

**Charles Schwartz** (2:46)
We talk about this all the time. An expert is someone who knows one more thing than you do. As long as you know one more thing than me, then you're probably an expert to me, because what is east to me is west to you.
However, it's very challenging for people to understand this and to monetize this. So if you're in a situation where someone's like, listen, the economy is changing, AI is coming in, things are rough at my job, or my business is currently tapped out about 7 million, I want to get to 12 to 20 to 100 million. What are the actual tactical steps that you do to get people to get to those next steps? What are the things that you do better than anybody else? How do you walk someone through this?

**Victor Damasio** (3:26)
So the thing I'm very good at helping people out is to make the first offer if they don't sell yet online. And the way of doing that, people try to do courses, but they have to record, they have to have the lighting and the setup, everything. But if you sell a mentorship program, you can charge higher, and you can have lower expectations about the surrounding, because the audit doesn't matter that much. What matter is the relationship, is what you create with them. So instead of you creating a course and trying to be perfect with this, and trying to face like the blank sheet of paper, and trying to figure out what would be perfect for them, you just spend time with them, and then you talk to them, and then you help them out. So I created a program several years ago called Vita de Mentor, something like Mentor Life. And there I teach people how to create, sell, deliver, and scale high ticket offers. And when people bought my program and got on the first class, and they paid like a high ticket, and they was a bit nervous, oh, am I on the right program or not? I said, hey guys, do you wanna see what I got prepared for you? And then I showed my iPad to them, and it was blank. I completely blank, nothing. And then people thought, oh, maybe I'm on the wrong spot, maybe I didn't do the right thing. I said, hey guys, for you to be a mentor, you just need to have one mentee, someone that paid you for you to help them out, and you should be eager to help. I'm here to help. Who here are eager to know, to learn and to improve? And they said, yes, I am. And then we started. So I didn't know exactly what I would teach. I knew that I would teach how to create, sell, deliver, and scale. So the first meeting, create. And then I ask, what is your questions regarding creating your program? And then they started asking, and then I started answering, and then it was a mess.