How One Book Generated $7 Million for This Business | Entrepreneurship | How We Profit | E5

**Hala Taha** (0:03)
Hey, Young and Profitors, when I think back to the early days of YAP Media, I was way too scrappy. I'm talking about working out of coffee shops, bouncing between public Wi-Fi networks, and hotspotting from my phone just to get through on a client call without the connection dropping. But looking back, it was actually adding a lot of unnecessary stress, because you realize pretty quickly your business is only as strong as your connection. It's how you run meetings, serve clients, and keep everything moving.
That's exactly why I wish I had AT&T Business back then. They're built for small business owners who need their Internet to work without second-guessing it.
Once you've had that kind of reliability, you get real peace of mind. You can show up fully, close deals, serve your clients, and focus on growing your business without any of the stress. You need a provider that is as serious about your success as you are, like AT&T Business. Built to work, get AT&T Business at business.att.com.

**SPEAKER_2** (1:01)
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**Chandler Bolt** (1:30)
The book is not going to make you rich, but publishing a book will. So use the book to grow your business. This book has brought in roughly $7 million in revenue over the last 12 months for the business. It's how do we use the book to get more leads, more sales, more referrals, and create a revenue engine in the business.

**Hala Taha** (1:49)
Today's guest turned his book into what he calls a $7 million business card. Chandler Bolt is the founder and CEO of selfpublishing.com. His company helps aspiring authors write, publish, launch, and market their books.

**Chandler Bolt** (2:02)
I was snowboarding in Austria on a study abroad that was my last hurrah. I published the book, realizing that the day I snowboarded, I made 400 bucks from the book. Nice. That showed me that there's something to this whole book thing.

**Hala Taha** (2:17)
Tell us how big selfpublishing.com is.

**Chandler Bolt** (2:20)
We're doing about 10 million a year. We've done roughly 80 million over the last decade. 100 percent bootstrapped. I own the whole company.

**Hala Taha** (2:27)
What do you typically charge a client?

**Chandler Bolt** (2:30)
Average order value is 10 grand. They could pay anywhere from six on the lowest end to 100K on the highest end.

**Hala Taha** (2:36)
So what's the difference in terms of the services?

**Chandler Bolt** (2:38)
Yeah. So the lowest end is.

**Hala Taha** (2:41)
You said you had employees in the Philippines, and then you ended up doing US employees. Why did you make that change?

**Chandler Bolt** (2:48)
Gosh.

**Hala Taha** (2:49)
What's your advice to listeners tuning in who have their own businesses? They haven't had an organizational AI revolution within their company. Where should they start?

**Chandler Bolt** (2:58)
I think if your team is not adopting AI, it's your fault. You've got to hire someone to start building this. You're leaving so much money on the table. You got to start by.

**Hala Taha** (3:08)
Chandler, welcome to Young and Profiting Podcast.

**Chandler Bolt** (3:10)
Glad to be here.

**Hala Taha** (3:11)
I am pumped for this interview because I feel like so many people want to understand how to make money from books and how self-publishing works.
This is a new series called How We Profit where we basically unpack business models. First, I want to unpack the business model of your company, selfpublishing.com. Then I want to understand the business model behind authors and how you make money with books. Let's start with selfpublishing.com. What is your company? Who do you serve? Explain it to me like I'm a 12-year-old.

**Chandler Bolt** (3:41)
We're an online education and service company. We help people write and publish books that grow their impact in their business. Our bread and butter is helping people write books that grow their business. We coach them through the process. There's a bunch of services involved. Whereas a traditional publisher takes all the rights and royalties in a super slow and antiquated and boring, we're the best of both worlds for authors.

**Hala Taha** (4:05)
Who is your target customer? What is your ideal perfect customer?

**Chandler Bolt** (4:09)
It's funny, I think when you get into business, you imagine that all the customers are going to be just like you.