How Much Is a Portable Toilet Business Worth? artwork

How Much Is a Portable Toilet Business Worth?

Acquisitions Anonymous - #1 for business buying, selling and operating

June 5, 2026

In this episode, the hosts break down a Wisconsin porta-potty rental business discovered by an AI-powered deal-sourcing agent, debating whether its strong cash flow and niche market justify a seemingly overpriced valuation. Business Listing – https://www.bizbuysell.
Speakers: Michael Girdley, Bill D'Alessandro, Heather Endresen, Kat Ramirez
**Michael Girdley** (0:00)
Welcome to Acquisitions Anonymous, Michael here. Today's episode was myself, Bill and Heather going through a really interesting deal that actually AI found for us. So I'll tell the story of how that worked, and maybe you'll learn something from that and what we thought about the deal when we broke it apart slash tore it apart, decide if we liked it. Here's the episode.

**Bill D'Alessandro** (0:20)
Welcome to Acquisitions Anonymous. Hello, another episode of Acquisitions Anonymous.

**Michael Girdley** (0:26)
We don't have 100% beers anymore.

**Heather Endresen** (0:28)
And thumbs downing on just the plus inventory alone.

**Michael Girdley** (0:33)
One of the biggest risks in entrepreneurship through acquisition is buying a business with fragile systems. Unclear demand are a single owner who holds all the knowledge. Franchising approaches that problem differently. You are buying into an established brand with documented systems, unit level data and repeatable operating playbooks. The hard part is knowing which franchises are actually worth evaluating. That's why Alex Merezniak, former CEO of 2U Laundry, built Franzy. Franzy is a free platform that helps acquisition minded entrepreneurs explore franchise owners without broker bias. You answer a few questions and Franzy shows you franchise opportunities that align with your capital lifestyle and long term goals. You also get free coaching from people who have actually built and scaled franchise businesses. If you are exploring ETA and want to understand whether franchising fits your acquisition strategy visit franzy.com. That's franzy.com and thanks to them for sponsoring today's episode.

**Bill D'Alessandro** (1:20)
Three seconds and Michael goes, Bill, I've got a deal for you.

**Michael Girdley** (1:24)
I'm clicking record.

**Bill D'Alessandro** (1:25)
Well, I'm coming in cold or super hot. I don't know.

**Michael Girdley** (1:30)
Maybe you'll like it or maybe you won't. I recall there are certain types of business you like and I found one. Mostly because I have programmed my open claw, Heather, which sits in my home office to go out and find us great deals to talk about on the podcast. Every night, it wakes up at 3 AM and it goes out to find me three great deals and it puts them in a spreadsheet. This is the first one I've found.
It has no mercy. It doesn't quit, it doesn't complain, and it just opens up and finds great deals. Wow.

**Bill D'Alessandro** (2:00)
I love it. You're telling me that spreadsheet is just going to fill up with awesome deals for us to learn about?

**Michael Girdley** (2:04)
Open Claw is the best thing ever.

**Bill D'Alessandro** (2:07)
It's so cool. I'm in the process of setting up another instance of it on my home server.
Michael just put something on the screen that I love.

**Michael Girdley** (2:19)
It showed me this. I was like, no, Bill.

**Bill D'Alessandro** (2:23)
Good bot.

**Michael Girdley** (2:24)
Let me pitch you on this deal. By the way, this one, Heather has a video, so we'll get to the video.

**Heather Endresen** (2:30)
Oh, a video of potties. I don't know about this.

**Bill D'Alessandro** (2:35)
No, Heather, a video of a turnkey cash machine.

**Heather Endresen** (2:39)
Oh, okay. Sounding better.

**Michael Girdley** (2:42)
I'll give it to this broker. She knows how to sell. I'm impressed. I'll play the video in a second because I was watching before the episode.
A turnkey cash machine, a 48% cash flow, recession-proof porta potty business in Wisconsin. The broker actually says Wisconsin like Wisconsin people do. It has some photos of just random porta potties in the snow.

**Bill D'Alessandro** (3:04)
It's Wisconsin.

**Michael Girdley** (3:05)
It's Wisconsin.

**Bill D'Alessandro** (3:08)
Honestly, if I'm going to be schlepping porta potties around, I would much rather do it in the snow than in 100-degree heat in Texas.

**Heather Endresen** (3:14)
True.

**Michael Girdley** (3:15)
I guess you got to deal with frozen poop.

**Kat Ramirez** (3:17)
Good point.

**Bill D'Alessandro** (3:18)
Frozen poop is better than hot poop.

**Michael Girdley** (3:21)
Interesting enough.

**Bill D'Alessandro** (3:23)
Girds, didn't we have a rule when we were going to make poop jokes on this pod? We've already veered. It's been like a minute and we're just comparing the heat of poop and the relative palatability.

**Michael Girdley** (3:33)
So asking price is $1.6 million. SDE is $325,000 and gross revenue is $744,000. They've been hauling around Porta Potty since 1996, so 30 years.
Description is a 30-year-old legacy business with no marketing money spent, immediate ROI, a profitable portable unit enterprise with no competition, over $570,000 in equipment and supplies included. You can step into ownership of a highly successful portable business with 48% cash flow, a rare opportunity, a thriving industry with zero direct competition and unlimited growth potential. Revenue is generated from the following, I'm laughing Heather because I'm watching Bill's face as I read this, and it's just like, it's the dubious face of like, what?

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