How I use Claude Code + MCPs to run my marketing

**Greg Isenberg** (0:00)
Let's be real. The hardest part about building a startup today is getting customers to the startup. You can vibe code stuff now super easily, we all know that, but getting customers to drive revenue is hard. So how can you actually set up marketing agents that help you do this? I feel like a bunch of people have talked about this, but no one's really gone in depth and clearly explained what a marketing agent is and how you can use it to go and get you customers. In today's episode, it's two parts. We give you a startup idea that I really love, and then we also explain what marketing agents are, how you can set them up, what are the tools you need to understand if you actually want to be a marketing agent manager. Cody Schneider just does an incredible job on this episode of explaining everything end-to-end.
So enjoy the episode and I'll see you at the end.
Thank the good Lord that Cody Schneider is back on the podcast. Cody, by the end of the episode, what are people going to get out of this?

**Cody Schneider** (1:09)
Yeah, I'm going to show you and share everything that you need to actually deploy real marketing agents. And I'm not talking about some Zapier automation workflow that's linear.
I'm talking about code in the cloud that's making decisions off of your live business data.
And then I'm also going to give you three businesses that are concrete so you can basically feel like, okay, what do these agents actually look like for a specific company type? So you're going to walk away with three business ideas and also the agents that you should potentially deploy for them, how to actually deploy them for them so you can grow the company autonomously.

**Greg Isenberg** (1:46)
As you say, may the MRR gods be with us.

**Cody Schneider** (1:50)
Blessed be thy name.

**Greg Isenberg** (1:52)
Let's go.

**Cody Schneider** (1:53)
Awesome, man. Cool. So I think just to start out, like what is a marketing agent, right? Like I see this thrown around so much and it drives me nuts. And I've talked to so many people that I talk huge game on the internet, and then you actually get down to the brass tacks with them on a conversation. You're like, you're so full of shit just to be blunt.
So to me, what is a marketing agent? It has to be three things. It's like you have to solve the data problem to give the agent unified data clarity of the whole pipeline. And then you have to be able to have the agent autonomously making decisions on some type of cadence, with a thinking loop in it. So in practice, the infrastructure that's necessary for that, you got to build a data pipeline, a data warehouse, and then have the ability to host these agents in the cloud. And when I say an agent, it doesn't have to be this AGI Hermes thing, or it can think on its own. I actually don't want that. I want something that is doing a process for me, and then looking at the data and then basically improving based off the data that's getting back from it. So I just want to define that really quickly for the audience, because I think that there's so much out there that's like, this is a totally autonomous agent that's running your entire marketing stack. And it's like, no, it's not. Like, this N8N workflow, I guarantee you, is not entirely running your marketing stack. But in contrast, like, I can, and we'll talk about this today, like, you can make an agent entirely run Facebook ads now. And I'm talking about, like, it is researching the pain points. It is researching the outcomes of your target customer. It's making creative that's on brand, both statics and also, like, AI, Avatar, UGC. It's publishing that content into your Facebook ads account. It's turning off the losers. It's promoting the winners. And then it's going in a feedback loop where it's like, okay, what is actually working?
And how do I go and basically make more content like the best performance? And I'll talk through all that today and try to show you as much as I can. It's not really easy to show because it's just like code.
But anyway, we'll go through that. So yeah. And then just to jump into it, the first business that I want to talk about to use is kind of like a sandbox for, like, how would you actually build and deploy these agents for this company type? Is AI for WordPress? I've talked about this before online, but I have actually pitched like three startup founders, this that are like, we got into YC, we don't know what to pivot into. And they always just are like, no, I don't want to do this. So I just want to hit on this idea. So let me just screen share real quick and kind of show you the data for this, because I think it's just fascinating. I think it's such a huge category that nobody is talking about right now. Like nobody is really executing on.